Chen Zhuoan Joanna

PhD Student (FT)

ORCID ID

Biography

Chief Supervisor:
Prof. Kathleen Ahrens

Co-supervisor:
Dr Dennis Tay

Research Interests

Research

Title of thesis

The Effectiveness of Figurative Framing: Metaphor and Hyperbole in Hotel Web Pages

Description of thesis research

My research project will first show how figurative frames (metaphor and hyperbole) contribute to creating a positive image on luxury hotel web pages in Asia and the Pacific, which are a popular travel destination, by taking into consideration hyperbole and the conceptual mappings of metaphors. Secondly, it will investigate the effects of figurative frames on the viewer’s attitude and opinion through psycholinguistic experiments. It will expand the Framing Theory by testing addressees’ reactions toward the texts. Based on experimental results, the study will offer practical implications for luxury hotel managers and website designers who can apply the findings to improve the quality of hotel websites and attract more guests.

Others

Member of Research Centre for Professional Communication in English (RCPCE)

Member, Technical Assistant, The 13th Conference of RaAM – the Association for Researching and Applying Metaphor, Inland Norway University of Applied Sciences, (18-21 June 2020, Virtual).
Local Organzing Assistant, The 12th Conference of RaAM – the Association for Researching and Applying Metaphor, The Hong Kong Polytechnic University, (27-30 June 2018).