Sept 2026 Entry
1.5 years (Full-time)
2.5 years (Part-time)
31
Note to Applicants
Please complete all relevant fields and enclose all necessary documents.
Incomplete applications cannot be processed promptly.
Early Round: 2025-10-15
Main Round: 2026-01-15
Extended Round: 2026-04-30
Early Round: 2025-10-15
Main Round: 2026-01-15
Extended Round: 2026-04-30
What's New
- MPhil
- PhD
- Taught Postgraduate
- Undergraduate
- Undergraduate
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Characteristics
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Equips students with sound knowledge and skills in marketing and related areas
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Offers a comprehensive range of marketing electives
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Covers applied marketing and leading-edge marketing practices and issues
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Focuses on identifying marketing opportunities and solving marketing problems in Hong Kong and mainland China
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Empowers students to achieve career potential via professional coaching and career services
Master of Science in Marketing Management
Programme Structure
Programme Details
For the MSc degree, students must obtain 31 credits:
- 4 Compulsory Subjects (3 credits each)
- 6 Elective Subjects (3 credits each)
- 1 AIE Subject (1 credit)
OR
- 4 Compulsory Subjects (3 credits each)
- 2 Elective Subjects (3 credits each)
- 1 AIE Subject (1 credit)
- the subject Research Methods (3 credits) and a Dissertation (9 credits)
Students may graduate with a Postgraduate Diploma upon completing 4 Compulsory Subjects, 1 AIE subject and 3 Elective Subjects (22 credits).
Core Areas of Study
The following is a summary of the core areas of study.
Compulsory Subjects+
- Consumer Behaviour*
- Introduction to Customer Value*
- Marketing Management*
- Organization and Management
Elective Subjects+@
- Advanced Marketing Research
- Brand Management
- Business Analytics
- Business to Business Marketing
- Content Marketing and Storytelling
- Decision Analytics by Machine Learning
- Decision Making for Leadership
- E-Commerce
- Entrepreneurship
- Field Study for Business Management
- Global Marketing in Cross-Cultural Perspectives
- International Management
- Marketing Innovation and Industry Leadership
- Marketing Management in China
- Marketing Strategy
- Practice of Marketing Management
- Promotion and Advertising
- Quantitative Methods for Marketing Intelligence
- Research Methods
- Sales Management
- Services Marketing
- Social Media Marketing
- Technology Innovation and Management
- MM MSc Career Workshop (0 credit)
AIE Subject+
- Academic Integrity and Ethics in Business (non-chargeable)
Information on the subjects can be obtained at https://www.polyu.edu.hk/mm/study/tpg/mm/.
+ Offerings are subject to class quota availability.
@ Students may also choose from a list of Common Pool Electives” subject to the requirements of the programme curriculum. For details, please refer to www.polyu.edu.hk/fb/study/tpg-landing/common-pool-electives/.
* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).
Note: The programme structure and content are subject to continuous review and change.
Mode of Study and Duration
Mode of study: Mixed-mode
Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking fewer than 9 credits in a semester).
Students normally complete the programme full-time in 1.5 years or part-time in 2.5 years. Students who wish to extend their studies beyond the normal duration can submit a request to their Department/Faculty for consideration.
The programme offers a structured progression. Students are encouraged to follow this progression to benefit from the cohort-based structure. Classes are normally scheduled on weekday evenings, with some daytime classes for full-time students. Each 3-credits subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.
31
Programme Director
Prof. Zhang Xubing
BEng, MEng, PhD
Deputy Programme Director
Prof. Celine Ho
BSS, DBA
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A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.
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Priority will be given to applicants with relevant work experience.
If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.
For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7117
Email: mm.msc@polyu.edu.hk
For academic matters, please contact:
Prof. Zhang Xubing
Tel: (852) 2766 4060
Email: zhang.xubing@polyu.edu.hk
Shortlisted candidates may be invited to attend admission interviews.
Please click here to download.
HK$360,000 per programme (HK$12,000 per credit) for local and non-local students
* The 1-credit AIE Subject is non-chargeable.
MM Taught Postgraduate Scholarship Scheme
• Entry Scholarship available for applicants with outstanding academic and non-academic performance.
• Successful awardees may receive a full tuition fee waiver.
• Non-local applicants may be eligible for an additional living allowance of up to HK$50,000.
• Please click here for details.
PolyU reserves the right to change or withdraw the scholarship at any time. In case of any dispute/disagreement, PolyU’s decision is final.
As a hands-on marketer in the hospitality and tourism sector, staying abreast of the latest trends is imperative. The MSc in Marketing Management programme at PolyU has equipped me with the skills needed to thrive in this dynamic landscape. The synergy of theoretical insights and practical applications from professors, together with class discussions, case studies and sharing from industry gurus, has given me a comprehensive understanding of marketing and management.
This programme has also provided exposure to diverse cultures and enabled me to collaborate with classmates from various industries and backgrounds. This has enriched my perspective and comprehension of marketing in a broader context. Furthermore, out-of-curriculum sessions on business etiquette, networking and corporate visits enabled me to cultivate connections both within and beyond the marketing realm.
I extend my heartfelt appreciation to PolyU for this transformative and unforgettable experience. This programme represents an exceptional opportunity for both recent graduates embarking on the evolving marketing landscape and seasoned professionals endeavouring to augment their knowledge and fortify their decision-making capabilities with a robust foundation in business theories.
Marketing is a dynamic field that combines theory with rapid changes driven by content, media, and data. I chose the MSc in Marketing Management programme to gain structured and immersive learning, enhancing my knowledge following several years of experience in this industry.
One of the programme's key benefits is access to tremendous resources. These include the preparation and expertise of the professors from the marketing industry, the opportunity to exchange ideas with fellow students from diverse cultural and career backgrounds, and the activities and career workshops offered by the MM department, all designed to enrich our studies. These resources help emphasise real-world application and career development.
Additionally, the programme's innovation is evident in its elective subjects, which are continually updated to meet current industry needs and align with students' interests.
I appreciated the holistic perspective provided by the PolyU MSc in Marketing Management programme. It has offered me a valuable and enjoyable learning experience that has empowered my current and future career in marketing.
Both copies of transcripts and certificates are required.
Optional
