Sept 2026 Entry
1 year (Full-time)
1.5 years (Part-time)
31 (including 12 credits recognised by credit transfers and 19 credits delivered by PolyU)
In Hong Kong, this programme is offered solely by The Hong Kong Polytechnic University. It is not offered cooperatively with an institution in Chinese Mainland and is not a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme approved or recognised by the Ministry of Education (MoE) of the PRC. Hence, graduates of this programme cannot obtain recognition pertaining to a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme offered in Chinese Mainland.
Medium of Instruction: Chinese supplemented with English.
Note to Applicants
Please complete all relevant fields and enclose all necessary documents. Incomplete applications cannot be processed promptly.
Extended Round: 2026-03-26
Extended Round: 2026-03-26
What's New
- Undergraduate
- Undergraduate
Programme Aims
This programme first introduces the fundamentals of applying analytical techniques to big data to provide decisional support to an organisation. It then progresses to in-depth studies of various application domains.
Characteristics
- Emphasises essential business analytics skills and knowledge
- Considers all applications of business analytics
- Covers theoretical and empirical research on the use of big data in decision-making
- Offers opportunities to use theory to investigate and solve business problems
- Focuses on the systematic development of skills and competence in business analytics
- Enhances students’ ability to solve problems using big data
- Empowers students to achieve their career potential via professional coaching and career services
Master of Science in Business Analytics
Programme Structure
Medium of instruction: Chinese supplemented with English
Programme Details
For the MSc, students must complete 31 credits:
- 4 Compulsory Subjects (3 credits each)
- 6 Elective Subjects (3 credits each)
- 1 AIE Subject (1 credit)
Students may opt to pursue a Postgraduate Diploma upon completion of 4 Compulsory Subjects, 1 credit of AIE Subject and 3 Elective Subjects (22 credits in total).
Students can apply for a transfer of credit in the 4 relevant Eastern Institute of Technology, Ningbo (EIT) executive training subjects (or equivalent qualifications) upon admission to and official registration in this programme. For MSc, no more than 4 subjects can be exempted (12 credits transferred). For PgD, no more than 3 subjects can be exempted (9 credits transferred). An application for credit transfer must be submitted before the end of the subject add/drop period during the first semester of the first year of study. If approved, a credit transfer fee of HK$145 per credit will be charged.
For details and fees of the executive training course at EIT, please contact the university directly.
Areas of Study
The following is a summary of the areas of study.
Compulsory Subjects+
- Business Analytics*
- Business Intelligence and Decisions*
- Management Information Systems
- Organisation and Management
Elective Subjects+
- Applications of Decision-making Models
- Business Applications of Blockchain
- Business Forecasting
- Decision Making for Leadership
- E-Commerce
- Enterprise Resource Planning
- Independent Projects
- Managing Operations Systems
- Marketing Management
- Models for Decision Making
- Research Methods
- Seminars in Emerging Technology*
- Social Media Marketing
- Strategic Management
- Technology Innovation and Management*
- Textual Analytics in Business
- MM MSc Career Workshop (0 credits)
AIE Subject+
- Academic Integrity and Ethics in Business (non-chargeable)
Remarks:
* Credit transfer subject - the maximum transferable credits are 12 credits (MSc award) and 9 credits (PgD award) respectively.
+ Offerings are subject to class quota availability.
Note: The programme structure and content are subject to continuous review and change.
Mode of Study and Duration
Mode of study: Mixed-mode
Students may pursue their studies through either a full-time (9 credits or more in a semester) or a part-time study load (fewer than 9 credits in a semester).
Students normally complete the programme full-time in 1 year or part-time in 1.5 years. Students who wish to extend their studies beyond the normal duration can submit a request to their Department/Faculty for consideration.
The programme offers a structured progression. Students are encouraged to follow the pattern to benefit from the cohort-based structure. Each 3-credit subject requires 39 contact hours over a teaching semester.
31 (including 12 credits recognised by credit transfers and 19 credits delivered by PolyU)
Programme Director
Prof. Xin Xu
BEcon, MPhil, PhD
Deputy Programme Director
Prof. Katherine Feng
BS, MS, PhD
-
A Bachelor’s degree or equivalent academic/professional qualifications, preferably with at least one year of relevant work experience.
-
Completed all assessment requirements of the Eastern Institute of Technology, Ningbo (EIT) executive training courses.
-
Mature Applicants, who normally have reached the age of 25 before 1 September in the year, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce, or public administration, including 3 years in a managerial capacity, will also be considered.
-
Applicants without EIT executive training qualification, but can produce evidence of success in equivalent courses from their recognised previous studies may also be considered on a case-by-case basis.
If you are not a native speaker of English, and your Bachelor's or Master's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose, or to pass an English written test organised by the Hong Kong Polytechnic University.
Regarding the University’s minimum English language requirement, please refer to the "Admission Requirements" section for details.
For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7108
Email: mm.msc@polyu.edu.hk
For academic matters, please contact:
Prof. Katherine Feng
Tel: (852) 2766 7127
Email: katherine.feng@polyu.edu.hk
Shortlisted candidates may be invited to attend admission interviews.
Please click here to download.
HK$228,600 per programme (HK$12,700 per credit), collected by PolyU during the 2026/27 stage for local and non-local students (excludes tuition fees for 4 executive training courses in EIT)
初见港理工，是大气又富有生机活力的校园。红砖绿叶间，有时代的痕迹，诉说风云变幻，更承载万千气象。
而后，是包容开放，专业致志的课堂氛围，是启迪智慧，共话创新的思想碰撞。基础与实践的融合教学，既显授课的功力，也显组织的用心。
维港之上，千帆并举，见证繁荣的底色。
面向未来，开物成务，共期励学利民的担当。
Both copies of transcripts and certificates are required.
