1st Place Winner in the 6th European International Conference on Industrial Engineering and Operations Management(IEOM)

Competition Type: Undergraduate Research Competition

Organization: IEOM Society

Paper Title: Study of how the experience and behavior of consumers are affected by user experience (UX) design in the online fashion retailing industry

Winners: Mau Wong Yeh, Mei Yan Au, Tsz Ting Angela Young & Ka Man Lee

Abstract

This research intends to analyze the relationship between the perception attributes of user experience design influence their perceived value and customer loyalty. In accordance with the hypotheses model that being developed with the foundation of technology acceptance model and other research models in investigating customer fulfilment, customers were required to complete a simulation of online fashion shopping along with evaluation of their shopping experience for the distinguishment for the crucial perception of user experience attributes that result to customer loyalty as well as the examination of the relationships among constructs. This research has verified the relationships of the perception attributes of user experience design and the formulation of customer loyalty.

Competition Type: Undergraduate Student Paper Competition

Organization: IEOM Society

Paper Title: Evaluating the effectiveness on AR filters: The mediating role of technology acceptance, customer satisfaction, loyalty, and behavioral intention. In 6th European International Conference on Industrial Engineering and Operations Management 2023 Jul 18, https://doi.org/10.46254/EU6.20230003.

Winner: K.T. Luk; TT, Young; M.Y. Au; CKM Lee

Abstract
With the ubiquity of Augmented Reality (AR) technology, the behavior of mobile social media users is changed, and more users tend to use it daily. The trend of using AR filters is emerging, and the value of the AR market has kept increasing in recent years. Along with the growth of social commerce, marketing managers have started investing in AR technology like AR Filter to achieve the company's marketing goals and objectives. Hence, this research study the factors affecting the behavioral intention of AR Filter users in the Hong Kong catering industry to provide implications for marketing managers and AR Filter developers. A hypothesis model is formulated to investigate the relationship between the perceived value of the Technology Acceptance Model (TAM) and the Satisfaction-Loyalty Model and the effect on the behavioral intention of AR Filter users. The determinants of the perceived value of TAM are also studied to find out the factors affecting AR Filter users' behavioral intention to provide implications for the developers to create a better AR experience for the users. Questionnaire research is conducted, and the Structural Equation Model (SEM) approach is adopted to investigate the relationship between the constructs.