Alibaba Design Seminar — The Grammar of Taste

Lin Lei is a Senior Creative Design Expert at Fliggy and Head of Brand and Marketing Creative.
He has served multiple times as a lead visual designer for Alibaba’s Double 11 campaigns, and has contributed to major marketing and brand communication projects across Alibaba’s ecosystem, including Taobao, Tmall, Alipay, and Fliggy.
Lin is currently focused on building Fliggy’s AI-powered creative workflow platform. His work aims to enable more efficient AI-enabled collaboration across design, business, and development teams. By combining AI’s multimodal creative capabilities with cross-disciplinary integration, he is advancing Fliggy’s “One-Person Creative Team” development initiative—helping creative professionals build stronger visual expression, business understanding, data awareness, and cross-functional collaboration skills. His team has produced a range of self-driven creative case studies, including the Fliggy Aesthetics Skill, 4A-level brand TVCs, and audiovisual works. He continues to explore how AI can expand the boundaries of design and help creative designers evolve for the AI era.

Liang Xinxin is a Creative Design Expert at Fliggy, leading Fliggy Travel's brand aesthetics system and creative communications. Currently focused on exploring the integration of generative AI with brand aesthetics, driving AI adoption across the entire brand creative workflow—from creative insights and image production to AI video generation. I have spearheaded diverse projects including brand aesthetic systems, brand imagery AI skills, and AI creative short film series, establishing reusable aesthetic methodologies to empower creative teams to upgrade their capabilities in the AI era. Dedicated to making AI a vehicle for brand aesthetics—where technology generates the pixels, but the brand leaves the human touch.