Bachelor of Engineering (Honours) in Product Innovation with Marketing

BEng (Hons) in Product Innovation with Marketing (PIM) with a Secondary Major in Innovation and Entrepreneurship (IE)

Programme Overview Entrance Requirements Programme Structure Indicative Progression Pattern

Programme Code
45401-XIP

Credit Required for Graduation
153 credits + 10 training credits

Programme Leader(s)
Prof. CY Tang, cy.tang@polyu.edu.hk

The BEng (Hons) in Product Innovation with Marketing (PIM) with a Secondary Major in Innovation and Entrepreneurship (IE) prepares students to become versatile professionals in product development and business innovation. The programme integrates engineering, design, and marketing with entrepreneurial skills, equipping graduates to transform ideas into market-ready products and ventures. Students gain expertise in product innovation, marketing strategies, and entrepreneurial thinking, supported by hands-on experience and a strong foundation in ethics, sustainability, and lifelong learning.

To be eligible for a Secondary Major, you must have a cumulative GPA of 2.70 or above at the time of application for Secondary Major enrolment.

The Secondary Major application period normally begins after the announcement of overall results for Semester Two of Year One. Your CGPA at the end of Semester Two of Year One will be used to determine your eligibility. If you are interested in pursuing a Secondary Major, please submit your application via eStudent > Application Forms > (AR164) Application for Major/Secondary Major/Double Major during the designated application period.

Compulsory subjects:
i) 5 core subjects	15 credits
ii) Discipline-specific Company Attachment Students to take the ‘Company Attachment’ subject offered by their Host Department	6 credits
Sub-total	21 credits
Elective subjects
iii) IE electives 6 credits in area of: Accounting and Finance Innovation and Technology Management Management Marketing	6 credits
iv) Discipline-specific electives Students to take the Discipline-specific electives as prescribed by respective Block X offering Department	6 credits
v) General electives 3 credits from ‘General electives’ or ‘IE electives’ or ‘Discipline-specific electives’	3 credits
Sub-total	15 credits
Total Credits Required:	36 credits

For further details of the programme requirements, please refer to the PRD

https://www.polyu.edu.hk/ise/study/information-for-current-students/programme-related-info/programme-requirement-documents/

https://www.polyu.edu.hk/mm/-/media/department/mm/content/study/booklet/2nd_ie/prd-smie_aug2025_final.pdf?rev=96acc66ae95a4c54a620ed821818b476&hash=AA0B09DF07C81168489A026B4BB4841B

Suggested Semester	Code	Subject	Credit	Compulsory/Elective
Year 2
1	MM2021	Management and Organization	3	Compulsory
2	LGT3161 / MM3161	Creativity, Innovation and Entrepreneurship	3	Compulsory
2	-	IE Elective 1	3	Elective
Summer	MM2901/MM2902	GBA Immersion / Field Study for Innovation Ecosystem	3	Compulsory
Year 3
1	MM3162	Innovation and Entrepreneurship Colloquium	3	Compulsory
1	-	IE Elective 2	3	Elective
1	-	Discipline-specific Elective 1	3	Elective
2	-	General Elective 1	3	Elective
Year 4
1	ISE430	New Product Planning and Development = Discipline-specific Elective 2	3	Elective
2	MM4393	Business Innovation Project	3	Compulsory
1 and 2	ISE4018	Company Attachment	6	Compulsory
Year 2 to 4		Total	36

Enquiries

Department of Management and Marketing

+852 27667374 / +852 2766 7361
mm.dept@polyu.edu.hk

Department of Industrial and Systems Engineering

Ms Tiffany Lam

+852 2766 6611
tiffanyyk.lam@polyu.edu.hk

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