Bachelor of Engineering (Honours) in Product Engineering with Marketing

Aims and Characteristics

Technology advancement and globalization continues to create business opportunities for new products and services. Many Hong Kong companies have the advantage in the original design manufacturing and original brand manufacturing business because of our efficient communication infrastructure and excellence in marketing. This leads to a substantial demand for professionals to design and develop new products, such as smart home appliances, healthcare devices, and other high-end consumer products.

Product Engineering with Marketing (PEM) addresses the identification of market needs, generation of creative ideas, realization of product concepts, and the growth of customer bases. Product and Marketing Engineers analyze the market situation and competitive environment, identifying market needs and converting them into new products that satisfy customer needs.

The PEM programme aims to provide students with comprehensive education and professional training at honours degree level for preparing professionals who are competent in product design and marketing.