Sept 2024 Entry
4 years
120 (plus 3 training credits)
BBA (Hons) in Management
Programme Leader
Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)
Deputy Programme Leader
Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)
BBA (Hons) in Marketing
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)
The credit requirements of this scheme are indicative only and are subject to review.
All students must complete a short work placement during their studies, either in the summer or during the semester. The Department provides assistance in finding suitable placements.
Students will be awarded one of the following upon successful completion of the graduation requirements of the programme:
BBA (Hons) in Management
BBA (Hons) in Marketing
Students are subject to further assessment criteria. Each student’s choice, GPA and individual subject results at the end of their Year One study will also be considered.
The option of the Secondary Major in Artificial Intelligence and Data Analytics is available to students on the BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to the Secondary Major is awarded on a competitive basis and is subject to a different credit requirement for graduation. Please see the “Secondary Major Details” section.
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students complete the General University Requirements, Core subjects and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.
BBA (Hons) in Management
Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the effectiveness of people and other resources within businesses.
This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.
BBA (Hons) in Marketing
This programme provides students with a well-rounded business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology relevant to marketing.
All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring and mentorship.
Subject to availability, students may choose to spend a semester studying at another university overseas or in mainland China, with the credits counting towards their PolyU degree.
Work-Integrated Education (WIE)
To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, mainland China or overseas. These and other forms of work experience count towards the WIE requirement.
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme.
The Scheme offers students approximately one year in which to identify their area(s) of interest and career aspirations, facilitating their Major programme selection.
The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall GPA of Year One study and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.
In the event of oversubscription to a programme, the number of students admitted to that programme will be capped at 60% of the number of students admitted in the respective year.
Professional Recognition*
BBA (Hons) in Management
1. Hong Kong Institute of Human Resource Management (HKIHRM):
-
Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM) provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, which are International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.
2. Chartered Institute of Management Accountants (CIMA):
- Exemption from Entry Level: Operational Level Objective Test papers: E1, P1, F1
* Recognition is subject to accreditation assessment.
BBA (Hons) in Marketing
1. Chartered Institute of Marketing (CIM):
-
BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
Career Prospects
The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates are qualified to take up a wide variety of general management and administrative positions, including those of management trainee, training officer and recruitment officer, in various areas, such as customer services, public relations, and consumer affairs and protection.
All programmes under the Scheme have the following structure:
- General University Requirements (GUR)
- Compulsory Core subjects for all programmes under the Scheme
- Discipline-specific subjects
- Free Electives
Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to the business, management and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.
Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the opportunity to apply their knowledge through a year-long Capstone Project in their final year of study.
The option of the Secondary Major in AI and Data Analytics (AIDA) is available to students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.
Features
The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:
Management | Marketing | |
Discipline-Specific Requirements (DSR) | 87 credits | 87 credits |
Secondary Major Requirements (SMR) | 36 credits | 36 credits |
General University Requirements (GUR) | 30 credits | 30 credits |
Minimum credit requirements for graduation | At least 132 credits | At least 132 credits |
Students can obtain 9 credits in GUR subjects and 12 credits in SMR subjects by completing the relevant DSR subjects.
Students are also required to complete 3 training credits in Work-Integrated Education (WIE) to graduate.
The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.
Remarks
Students enjoy the same professional recognition as their counterparts in the corresponding regular full Major.
Satisfy the University's General Entrance Requirements.
Please click here for the subject weightings for 2024/25.
There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):
2023/24 Average Score: Any Best 5 Subjects (with Subject Weighting) = 176.9
For further programme information, please contact:
the General Office (tel.: 2766 7361/2766 7368; email: mm.dept@polyu.edu.hk).
To evaluate applicants' academic potential, motivation and suitability for the programme.
30 minutes
Selected applicants will be invited for interview. No make-up interviews or earlier interviews will be arranged for applicants who fail to attend the scheduled interviews.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.