Sept 2024 Entry
1.5 years (Full-time)
2.5 years (Part-time)
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Note to Applicants
Please complete all relevant fields and enclose all necessary documents.
Incomplete applications cannot be processed promptly.
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Characteristics
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Equips students with sound knowledge and skills in marketing and related areas
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Offers a comprehensive range of marketing electives
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Covers applied marketing and leading-edge marketing practices and issues
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Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China
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Empowers students to achieve their career potential via professional coaching and career services
Master of Science in Marketing Management
Programme Structure
Programme Details
For the MSc degree, students must obtain 31 credits:
- 4 Compulsory Subjects (3 credits each)
- 6 Elective Subjects (3 credits each)
- 1 Ethics Subject (1 credit)
OR
- 4 Compulsory Subjects (3 credits each)
- 2 Elective Subjects (3 credits each)
- 1 Ethics Subject (1 credit)
- Research Methods Course (3 credits) and a Dissertation (9 credits)
Students may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.
Core Areas of Study
The following is a summary of the core areas of study.
Compulsory Subjects+
- Consumer Behaviour*
- Introduction to Customer Value*
- Marketing Management*
- Organization and Management
Electives Subjects+@
- Brand Management
- Business Analytics
- Business to Business Marketing
- Decision Making for Leadership
- E-Commerce
- International Management
- Marketing Management in China
- Marketing Strategy
- Practice of Marketing Management
- Promotion and Advertising
- Research Methods
- Sales Management
- Services Marketing
- Social Media Marketing
- Technology Innovation and Management
- MM MSc Career Workshop (non-credit)
Ethics Subject+
- Business Ethics
Information on the subjects can be obtained at https://www.polyu.edu.hk/mm/study/tpg/mm/.
+ Offerings are subject to class quota availability.
@ Students may also choose from a list of “Common Pool Electives”, subject to the requirements of the programme curriculum. For details, please refer to www.polyu.edu.hk/fb/study/tpg-landing/common-pool-electives/.
* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).
Note: Programme structure and content are subject to continuous review and change.
Mode of Study and Duration
Mode of study: Mixed-mode
Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).
Students normally complete the programme full-time in 1.5 years or part-time in 2.5 years. Students who wish to extend their studies beyond the normal duration can submit a request to their Department/Faculty for consideration.
The programme offers a structured progression. Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.
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Programme Director
Dr Zhang Xubing
BEng, MEng, PhD
Deputy Programme Director
Dr Celine HO
BSS, DBA
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A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.
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Priority will be given to applicants with relevant work experience.
If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.
For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7108
Email: mm.msc@polyu.edu.hk
For academic matters, please contact:
Dr Zhang Xubing
Tel: (852) 2766 4060
Email: zhang.xubing@polyu.edu.hk
Shortlisted candidates may be invited to attend admission interviews.
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Please click here to download.
HK$306,900 per programme (HK$9,900 per credit) for local and non-local students
The MSc in Marketing Management programme has been a valuable investment in my career, providing a strong focus on integrating theory and practice. The programme's experienced faculty are experts in their respective fields and are dedicated to helping students achieve their goals. It also fosters a cooperative learning environment, promoting teamwork, peer learning, and diverse perspectives. One of the most rewarding experiences of the programme for me was working on a group project where we developed a marketing plan for a company. This project enabled us to apply our skills and knowledge to a real-world scenario and receive recognition from our professor for our efforts. The lectures also featured case studies and guest speakers from renowned marketing professionals. These provided unique insights into the marketing field, and an opportunity to network with industry experts.
The programme offers a comprehensive curriculum with a positive and inclusive space for learning that prepares students for success in marketing and related business fields. I recommend it to anyone seeking a deeper understanding of marketing concepts, applying them to practical situations, and developing meaningful industry relationships.
The role of marketing in business has been amplified in recent years, especially after the pandemic. The MSc in Marketing Management programme not only equipped me with in-depth marketing knowledge and customer-centric perspectives, but also strengthened my creativity and my agility to tackle ever-changing marketing challenges.
One of the most valuable aspects of the programme was the emphasis on combining fundamental marketing theories and tools with real-world applications. We were encouraged to work on projects with real marketing challenges faced by companies in Hong Kong and beyond. This experience gave me the confidence and skills that I need to solve complex marketing problems in my daily work. The professors were passionate in sharing their expertise and were consistently willing to go the extra mile to help students reach their full potential. We were encouraged to collaborate with fellow students from diverse backgrounds and cultures. That broadened my horizons and exposed me to different ways of thinking, which is invaluable in my professional and personal life.
I am grateful for the opportunities that this programme has provided. I would highly recommend it to anyone looking to explore marketing in depth, and to anyone who would like to create memorable experiences that last a lifetime.
Both copies of transcripts and certificates are required.
