Faculty of Business

Sept 2024 Entry

Mixed Mode

1.5 years (Full-time)
2.5 years (Part-time)



  • In Hong Kong, this programme is offered solely by The Hong Kong Polytechnic University. It is not offered cooperatively with an institution in mainland China and is not a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme approved or recognised by the Ministry of Education (MoE) of the PRC. Hence, graduates of this programme cannot obtain recognition pertaining to a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme offered in mainland China.

  • Medium of Instruction: Chinese supplemented with English.


Note to Applicants

Please complete all relevant fields and enclose all necessary documents. Incomplete applications cannot be processed promptly.


Late application may be considered. Prospective students please contact Ms Winnie Fong (email: winnie-cm.fong@polyu.edu.hk; tel: (852) 2766 7108) or Mr Kay Wong (email: kayue.wong@polyu.edu.hk; tel: (852) 2766 7117) for further inquiries in respect of the procedure.

Application Deadline
Local - Mixed Mode
Sept 2024 Entry: Closed
Non-local - Mixed Mode
Sept 2024 Entry: Closed
About Programme
How to Apply
Aims & Characteristics

Programme Aims

This programme first introduces the fundamentals of applying analytical techniques to big data to provide decisional support to an organisation. It then progresses to in-depth studies of various application domains.



  • Emphasises essential business analytics skills and knowledge
  • Considers all applications of business analytics
  • Covers theoretical and empirical research on the use of big data in decision-making
  • Offers opportunities to use theory to investigate and solve business problems
  • Focuses on the systematic development of skills and competence in business analytics
  • Enhances students’ ability to solve problems using big data
  • Empowers students to achieve their career potential via professional coaching and career services
Recognition & Prospects

Master of Science in Business Analytics


Programme Structure

Medium of instruction: Chinese supplemented with English


Programme Details

For the MSc, students must complete 31 credits:

  • 4 Compulsory Subjects (3 credits each)
  • 6 Elective Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)


Students may opt to pursue a Postgraduate Diploma upon completion of 4 Compulsory Subjects, 1 credit of Ethics Subject and 3 Elective Subjects (22 credits in total).


Students can apply for a transfer of credit in the 4 relevant Eastern Institute for Advanced Study (EIAS) executive training subjects (or equivalent qualifications) upon admission to and official registration in this programme. No more than 4 subjects can be exempted (12 credits transferred in total). An application for credit transfer must be submitted before the end of the subject add/drop period during the first semester of the first year of study. If approved, a credit transfer fee of HK$145 per credit will be charged.


For details and fees of the executive training course at EIAS, please contact the university directly.


Areas of Study

The following is a summary of the areas of study.


Compulsory Subjects+

  • Business Analytics*
  • Business Intelligence and Decisions* 
  • Management Information Systems
  • Organisation and Management 


Elective Subjects+

  • Applications of Decision-making Models
  • Business Applications of Blockchain
  • Business Forecasting
  • Decision Making for Leadership
  • E-Commerce
  • Enterprise Resource Planning
  • Independent Projects
  • Managing Operations Systems
  • Marketing Management
  • Models for Decision Making
  • Research Methods
  • Seminars in Emerging Technology*
  • Social Media Marketing
  • Strategic Management
  • Technology Innovation and Management*
  • Textual Analytics in Business
  • MM MSc Career Workshop (0 credits)


Ethics Subject+

  • Academic Integrity and Ethics in Business (non-chargeable) 



* Credit transfer up to a maximum of 12 credits is applicable to these four subjects. 

+ Offerings are subject to class quota availability.


Note: The programme structure and content are subject to continuous review and change. 


Mode of Study and Duration 

Mode of study: Mixed-mode 


Students may pursue their studies through either a full-time (9 credits or more in a semester) or a part-time study load (fewer than 9 credits in a semester).


Full-time and part-time students normally complete this programme in 1.5 or 2.5 years, respectively. Students who wish to extend their studies beyond the normal duration can submit a request to their Department or Faculty for consideration.


The programme offers a structured progression. Each subject requires 39 contact hours during a teaching semester.

Credit Required for Graduation


Programme Leader(s)

Programme Director
Prof. Xin Xu
BEcon, MPhil, PhD

Deputy Programme Director
Dr Katherine FENG   

Subject Area
Business Analytics
Entrance Requirements
  • A Bachelor’s degree or equivalent academic/professional qualifications, preferably with at least one year of relevant work experience.

  • Completed all assessment requirements of the Eastern Institute for Advanced Study (EIAS) executive training courses.

  • Mature Applicants, who normally have reached the age of 25 before 1 September in the year, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce, or public administration, including 3 years in a managerial capacity, will also be considered.

  • Applicants without EIAS executive training qualification, but can produce evidence of success in equivalent courses from their recognised previous studies may also be considered on a case-by-case basis.


If you are not a native speaker of English, and your Bachelor's or Master's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose, or to pass an English written test organised by the Hong Kong Polytechnic University. 


Regarding the University’s minimum English language requirement, please refer to the "Admission Requirements" section for details.


For further information, please contact:
Tel: (852) 2766 7381 / (852) 2766 7108
Email: mm.msc@polyu.edu.hk


For academic matters, please contact:
Dr Katherine Feng
Tel: (852) 2766 7127
Email: katherine.feng@polyu.edu.hk

Other Information

Shortlisted candidates may be invited to attend admission interviews.

Initial Registration Credits


Tuition Fee

HK$193,500 per programme (HK$10,750 per credit), collected by PolyU during the 2024/25 stage for local and non-local students (excludes tuition fees for 4 executive training courses in EIAS) (Subject to approval)

Additional Documents Required
Transcript / Certificate

Both copies of transcripts and certificates are required.

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