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Prof. Jason Choi publishes in Journal of Operations Management

16 Dec 2019


Green supply chain management (GSCM), in fashion apparel and beyond, is a popular research topic. The last decade has witnessed a trend of heightened environmental awareness and protection in China. GSCM is considered to be an effective tool for mitigating the negative effects of firms on the environment. However, the extent to which GSCM pressure influences GSCM practices, and whether and how GSCM practices affect GSCM performance are topics that remain underexplored.

As a well-established researcher in both sustainable fashion supply chain management and quick response (QR) operations, Professor Jason Choi, Professor of ITC, together with his co-authors in China and the US have addressed the above GSCM issue with special emphasis on the role played by QR technology.

Combining the institutional theory, Resource Based View (RBV) theory, and the literature on GSCM, the study by Prof. Choi sheds light on the relationship among GSCM pressure, practices, and performance under the moderating effect of QR technology. After carrying out a statistical analysis of the collected data and case studies of companies in China, several findings have emerged. First, among the different types of GSCM pressure, pressure from the market and pressure to export have significant impacts on GSCM practices, whereas pressure of cost does not significantly influence GSCM practices. Second, internal improvement practices exert a significant impact on GSCM practices, while external improvement practices negatively affect positive economic performances. In addition, industrial ecology practices have significantly influenced environmental, positive economic, and operational performances. Third, QR technology suppresses the positive effect between internal improvement practices and negative economic performances. A multi-methodological approach is used in the study, and two real world case studies are further conducted to verify the findings and generate additional insights. These empirical based findings not only contribute to the literature but also provide important guidance to help governments and companies establish effective and innovative GSCM policies.

This research work has been recently published in the Journal of Operations Management, a high impact premier journal that ranks high on all major business school journal lists (The University of Texas at Dallas, Financial Times Top 50 Journals, the Association of Business Schools, etc.).

Li, G., L. Li, T.M. Choi*, S.P. Sethi. 2019. Green supply chain management in Chinese firms: Innovative measures and the moderating role of quick response technology. Journal of Operations Management, https://doi.org/10.1002/joom.1061.


Research Units School of Fashion and Textiles

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