Five teams of BBA students participated in the Inter-Collegiate Business Competition (I.C.B.C.), one of the world’s largest and oldest case competitions and advanced to the I.C.B.C. Final Weekend. In January 2026, the teams travelled to Queen’s University in Canada where they competed against top undergraduate business students.
Among the participating students, Julia Liya ZHU (BBA in Accounting and Finance, Year 2) achieved first place in the Human Resources & Ethics stream. Julia excelled through her strong integration of academic knowledge with practical business insights. Her remarkable performance highlights her well-developed critical thinking, ethical reasoning and strategic problem-solving skills.
AF congratulates Julia and commends all participating teams for their outstanding efforts. We also thank the coaching team for their dedicated guidance and support throughout the competition.
