Jan 2026 Entry
1 year
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In Hong Kong, this programme is offered solely by The Hong Kong Polytechnic University. It is not offered cooperatively with an institution in mainland China and is not a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme approved or recognised by the Ministry of Education (MoE) of the PRC. Hence, graduates of this programme cannot obtain recognition pertaining to a Sino-Foreign (Mainland–Hong Kong) Cooperative Education Programme offered in mainland China.
Medium of Instruction: Chinese supplemented with English.
Note to Applicants
Please complete all relevant fields and enclose all necessary documents. Incomplete applications cannot be promptly processed.
What's New
- Undergraduate
Programme Aims
This programme introduces the fundamentals of applying analytical techniques to big data to provide decisional support to an organisation. Then it progresses to in-depth studies of various application domains.
Characteristics
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Emphasises essential business analytics skills and knowledge
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Considers all applications of business analytics
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Covers theoretical and empirical research on the use of big data in decision-making
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Offers opportunities to use theory to investigate and solve business problems
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Focuses on the systematic development of skills and competence in business analytics
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Enhances students’ ability to solve problems using big data
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Empowers students to achieve their career potential via professional coaching and career services
Master of Science in Business Analytics
Programme Structure
Medium of instruction: Chinese supplemented with English
Programme Details
For the MSc, students must complete 31 credits:
Non-Dissertation Mode
- 4 Compulsory Subjects (3 credits each)
- 1 AIE Subject (1 credit)
- 6 Elective Subjects (3 credits each)
Dissertation Mode
- 4 Compulsory Subjects (3 credits each)
- 1 AIE Subject (1 credit)
- 1 Research Methods (3 credits)
- 1 Dissertation (9 credits)
- 2 Elective Subjects (3 credits each)
Students may opt to pursue a Postgraduate Diploma upon completion of 4 Compulsory Subjects, 1 credit in AIE and 3 Elective Subjects (22 credits in total).
Students may apply for a transfer of credits in 3 relevant PolyU Institute for Executive Education in Qian Hai (PIEEQ) executive training subjects (or equivalent qualifications) upon admission to and official registration in this programme. No more than 3 subjects can be exempted (9 credits transferred in total). An application for credit transfer must be submitted before the end of the subject add/drop period during the first semester of the first year of study. If approved, a credit transfer fee of HK$145 per credit will be charged.
For details and fees of the executive training course at PIEEQ, please refer to polyu-szbase.com/pieeq.
Areas of Study
The following is a summary of the areas of study.
Compulsory Subjects+
- Business Analytics*
- Business Intelligence and Decisions
- Management Information Systems
- Organisation and Management *
Elective Subjects+
- Applications of Decision-making Models
- Business Applications of Blockchain
- Business Forecasting
- Decision Analytics by Machine Learning
- Decision Making for Leadership
- Entrepreneurship
- E-Commerce
- Enterprise Resource Planning
- Field Study for Business Management
- Managing Operations Systems
- Marketing Management*
- Models for Decision Making
- Research Methods*
- Seminars in Emerging Technology
- Social Media Marketing
- Strategic Management
- Technology Innovation and Management
- Textual Analytics in Business
- MM MSc Career Workshop (0 credits)
- Business Analytics Dissertation (9 credits)
AIE Subject+
- Academic Integrity and Ethics in Business (non-chargeable)
Remarks:
* Credit transfer up to a maximum of 9 credits is applicable to these four subjects.
+ Offerings are subject to class quota availability.
Note: The programme structure and content are subject to continuous review and change.
Mode of Study and Duration
Mode of study: Full-time
This is a full-time programme (taking 9 credits or more in a semester) with lectures scheduled for weekday daytimes and evenings. Each 3-credit subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.
Students normally complete the programme full-time in 1 year.
Students who wish to extend their studies beyond the normal duration can submit a request to their Department or Faculty for consideration.
The programme offers a structured progression. Students are encouraged to follow this progression to benefit from the cohort-based structure.
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Programme Director
Prof. TAN Chee-wee
MPhil, PhD
(Medium of Instruction: Chinese supplemented with English)
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A Bachelor's degree or equivalent academic/professional qualifications, preferably with at least one year of relevant work experience; and
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Completed all assessment requirements of the PIEEQ executive training courses; and
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Applicants, normally aged 27 or above before 1 September in the year, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce or public administration, including 3 years in a managerial capacity, will also be considered.
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Applicants without the PIEEQ executive training qualification, but can produce evidence of success in equivalent courses from their recognised previous studies may also be considered on a case-by-case basis.
If you are not a native speaker of English, and your Bachelor’s degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you must pass an English written test organised by the Hong Kong Polytechnic University unless you have fulfilled the University minimum English language requirement.
For further information, please contact:
Tel: (852) 2766 7381
Email: mm.msc@polyu.edu.hk
For academic matters, please contact:
Prof. TAN Chee-wee
Tel: (852) 3400 3376
Email: chee-wee.tan@polyu.edu.hk
Shortlisted candidates may be invited to attend admission interviews.
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HK$253,050 per programme (22 credits, HK$12,050 per credit), collected by PolyU during 2025/26 Semester Two stage for local and non-local students (excludes tuition fee for 3 executive training courses in PIEEQ). The 1-credit AIE subject is non-chargeable.
Both copies of transcripts and certificates are required.
