Objectives

PolyU is the first university in Hong Kong to off er both Bachelor’s and Master’s degrees in service design education, addressing the rapidly growing global demand in this field. The focus of SSD extends beyond user experience, information design or product design. It integrates design, business, technology and human needs to create service solutions for the future, bringing new value to the service industry and society at large.

Through advanced service design methodologies, SSD offers a unique interdisciplinary educational environment that meets diverse learning needs and provides students with opportunities to reshape their own design practices. Through lectures, studio learning, workshops and industry research projects, this specialism enables students to be involved in creating, transforming and evaluating service products and content in both digital and offline channels.

Through advanced service design methodologies, SSD provides a unique interdisciplinary educational environment that meets diverse learning needs, allowing students to reshape their design practices. Through lectures, studio learning, workshops and industry research projects, students engage in creating, transforming and evaluating service products and content across digital and offline channels.

Graduates are equipped with the professional skills necessary for careers in the service industry, taking on various roles not only in traditional design-related professions, but also in management and strategy across sectors such as consumer electronics, mobility, healthcare, tourism and hospitality, finance and public service.

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