Entrance Year 2026
Programme Code 73035
Stream Code
SSD (Full-time)
SSP (Part-time)
Mode of Study Mixed Mode
Normal Duration
1 year (Full-time)
3 years (Part-time)
Fund Type Self-Financed
Credits Required for Graduation 37
Initial Registration Credits
9 for local students
12 for non-local students
Tuition Fees
HK$7,400 per credit
(Tuition fees will not be charged for the 1-credit AIE subject.)
Programme Leader(s)
Dr Shera Hyunyim ParkPhD
The Master of Design (Smart Service Design) (SSD) is an interdisciplinary specialism dedicated to creating impactful service interventions at the intersection of business, technology, and human ingenuity. It broadens the scope of design beyond traditional commercial practices, focusing on the socio-technical dimension with a critical, systemic and human-centered perspective in service design.
Students enhance their theoretical and practical knowledge of service design through SSD, gaining a comprehensive understanding of the technological, commercial, societal, and organisational contexts. his foundation enables the transformation of design opportunities into innovative and sustainable service experiences.
Application Timeline - Sep 2026 Entry
- Applications start: Jul 2, 2025
- Review deadlines: Early Round: Oct 15, 2025; Main Round: Jan 15, 2026; Extended Round: Apr 30, 2026
- Programme application deadline: Apr 30, 2026
Aims
- Deepen Understanding: Enhance comprehension of end-to-end service journeys and design service ecosystems across multiple services.
- User-Centric Focus: Highlight the importance of users’ needs alongside the interests of various stakeholder in the human-centered design process, applying this knowledge in the service industry.
- Practical Application: Develop and implement service design strategies to address a range of business, societal, and environmental challenges through studio work and collaborations with stakeholders, partners, and experts.
- Advance Skills: Accelerate the adoption of new service design practices and systems thinking methods to further develop students’ skills and competencies for service innovation.
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