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Transforming design opportunities into new and sustainable service experiences.


Programme structure

The programme begins with subjects that offer foundational knowledge of service design and advanced research skills through a combination of lectures, studios and multidisciplinary project collaboration.

The programme is followed by subjects that provide a detailed and analytical perspective on the latest socio-technical developments that have an impact on the service economy. The Studios and Lab Studies subjects articulate diverse perspectives on service factors and service design approaches that students can use to evaluate, transform and create future services in the service sector.

The final stage of the study is where knowledge, skills and practice integrate through either a self-directed or an industry-sponsored project in each student's area of interest. A Capstone Project, which is a significant and integrative final service project, synthesises students' learning in a real-world setting.

To receive the award of Master of Design, students must successfully attain a total of 36 credits from the following subject categories: Compulsory Common subjects for 6 credits, Compulsory Specialism subjects for 15 credits, Elective subjects for 15 credits (12 credits from Elective Pool A and 3 credits from Elective Pool B).


Compulsory Common subjects (6 credits)

  • SD5008 Research and Analysis for Design (3)
  • SD5009 Research and Academic Writing (3)


Compulsory Specialism subjects (15 credits)

Specialism Major subjects
  • SD5412 Advanced Service Design Methods and Tools (3) or
  • SD5413 Socio-technical Service Ecosystem (3) or
  • SD5414 Systemic Innovation and Designing Future Services (3)


Lab Studies subjects
  • SD5432 Lab Studies in Data Driven Service Design (3)


Specialism Studio / Project subjects
  • SD5438 SSD Specialism Studio (3)
  • SD5439 SSD Capstone Research Project (6)


Elective subjects

Elective Pool A (12 credits)
Foundation subjects
  • SD5114^Design Methods (Advanced) (3)
  • SD5115 Design Project Management (3)
  • SD5116 Design for Transformation (3)
  • SD5511 UX Design Fundamentals (3)
  • SD5512 Prototyping and Scripting (3)
  • SD5411 Designing Services (3)
  • SD5711 Design for the Biosphere (3)
  • SD5712 Design for Change (3)
  • SD5713 Design Systems Thinking (3)


Specialism Major subjects
  • SD5117^Innovate with Lifestyle and Culture (3)
  • SD5513 Theories in Interaction Design (3)
  • SD5514#Advanced Visualisation and Interaction (3)
  • SD5412 Advanced Service Design Methods and Tools (3)
  • SD5413 Socio-Technical Service Ecosystem (3)
  • SD5414 Systemic Innovation and Designing Future Services (3)
  • SD5716 Regenerative Ecosystems Design (3)
  • SD5717 Territories, Societies, and Spatial Complexes (3)


Elective Pool B (3 credits)
Interdisciplinary Studio / Project subjects
  • SD5131^Interdisciplinary Project (3)
  • SD5431 Interdisciplinary Studio (3)
  • SD5731 Regenerative Environments Design (3)


Lab Studies subjects
  • SD5132 Lab Studies in Human Cyber-Physical Systems (3)
  • SD5531 Lab Studies in Systems Design (3)
  • SD5532# Lab Studies in Intelligent Systems Construction (3)
  • SD5432 Lab Studies in Data-Driven Service Design (3)
  • SD5732 Lab Studies in Applied Technologies for Territorial Design (3)



# denotes subject containing pre-requisite requirement.

^ denotes subject containing co-requisite requirement.




Class Delivery Mode & Duration

Full-time and part-time students follow the same timetable and attend classes together. Classes are normally held during the day on weekdays.

For full-time students, the normal duration of the programme is 1 year; for part-time students, it is 3 years. One academic year contains three semesters (including the Summer Term). A full-time study load is 36 credits in a year, and a part-time study load is 6–9 credits in a compulsory semester (Semesters 1 and 2).




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