Asian Centre for Branding and Marketing (ACBM)
The ACBM conducts research on branding and marketing related issues to promote an enhanced understanding of the value creation process and business performance. It adopts interdisciplinary and cross-functional approaches to produce cutting-edge branding and marketing research with both academic and practitioner relevance. The Centre is a knowledge sharing platform facilitating the transfer of ideas and practices among design professionals, consultants, business leaders and academics, leading to innovative branding and marketing strategies and programmes for Hong Kong, Pearl River Delta and the Asia Pacific region.
Centre for Business Technology & Innovations
The Centre for Business Technology & Innovations caters to the needs of both industry and academia. The Centre aims to: a) provide a platform for collaboration between our faculty members, external experts, and other stakeholders interested in business technologies and innovations; b) develop business technologies underpinned by AI(GC), blockchain, DS, LLM in business, finance, information systems, and others; c) produce high-quality and impactful academic research on business technology and innovations; and d) promote and share knowledge and research findings related to business technology and innovations through education, training, and consultancy.
Centre for Digital Assets and Innovation
The Centre for Digital Assets and Innovation (CDAI), established in June 2025, is PolyU’s flagship platform for advancing research and innovation in blockchain, digital assets and Web3 technologies. The Centre brings together academic expertise and industry partnerships to drive the development of Hong Kong’s digital economy.
Leveraging the University’s academic strengths and strong industry partnerships, the Centre focuses on areas such as real-world asset (RWA) tokenisation, stablecoin development, and the building of Web3 ecosystems. As part of Hong Kong’s technology and innovation hub, CDAI conducts cutting-edge research, provides consulting services and policy analysis, and supports the commercialisation of research outcomes. Through these efforts, the Centre contributes to Hong Kong’s ambition to become a leading global centre for digital asset innovation.
Center for Economic Sustainability and Entrepreneurial Finance (CESEF)
The CESEF is committed to creating a network of scholars, corporate partners, and professional bodies for resolving economic sustainability and entrepreneurial finance problems and improving the market and regulatory framework. In addition to developing innovative teaching materials at undergraduate, postgraduate and executive levels, it also aspires to be an independent think tank offering expert opinions to the government, regulators, businesses and courts. The three main themes of the Centre's research are (1) Economic Sustainability; (2) Entrepreneurial Finance; and (3) Internet-based Finance.
Centre for Leadership & Innovation (CLI)
The CLI draws on the diverse expertise of the Faculty as well as the knowledge and experience of the local and international academic and business communities. It adopts an integrated approach to the advancement of research, teaching and consultancy in the areas of entrepreneurship, leadership and strategic management. The Centre organizes research activities and provides service to industry. Such activities include seminars, workshops, and collaborative projects within and outside the university. Its services include consultancy, management training and executive coaching.
Centre for Retail & Marketing Innovation
The Centre for Retail & Marketing Innovations provides a collaborative platform for faculty members, external experts and relevant parties working on advances in retail and marketing. It focuses on developing technologies powered by AI generated content, virtual avatars, data science , intelligent recommendation algorithms, and others.
Its mission is to produce high-quality, impactful research in retail and marketing innovations, and to share this knowledge through education, training and consultancy initiatives.
CY Tung International Centre for Maritime Studies (ICMS)
The ICMS advances research and education activities in different fields of shipping and logistics operations at national and international levels. It conducts pioneering research on container port productivity, port policy, shipping operations and management, and low carbon logistics, in addition to promoting collaboration between industries, government agencies, and academic organizations. It provides comprehensive maritime education and training that offer employees and organizations insights into different professional settings.
Faculty of Business Case Consortium (FBCC)
Case study takes a vital role in business education as it enables students to solve multi-faceted business problems faced by managers in a classroom setting. Recognizing such importance, the Faculty of Business Case Consortium (FBCC) is set up to promote business education through developing high quality business cases studies and technical briefs on latest business issues and state-of-the-art management practices.
Faculty of Business Digital Transformation Centre (DTC)
The DTC caters for the needs of individuals and organizations, the academic and business communities and society as a whole. It promotes and enhances the understanding and management of technology innovations and digital transformation mainly through research, training and consultancy. It provides a platform for collaboration and partnership, sharing expertise and resources.
Logistics Research Centre (LRC)
The LRC promotes and facilitates applied research in logistics. It also provides research, consultancy and training to the logistics and related industries as well as organizes seminars and conferences with an emphasis on collaboration. Members of the research team come from various PolyU departments with a wide range of expertise.
OSL–PolyU Faculty of Business Research Centre for Web3.0 AI
Developments in AI and tokenisation are major trends affecting businesses worldwide. PolyU and BC Technology have established the OSL–PolyU Faculty of Business Research Centre for Web3.0 AI to explore the potential business applications of these two technologies. The objectives of this collaboration are: a) to thoroughly understand the roles of AI and asset tokenisation in business operations; and b) to examine recent developments in AI and asset tokenisation and their impacts on various aspects of business.
PolyU Faculty of Business - Li Jinglong Specialist Centre for New Retail Business
The PolyU Faculty of Business – Li Jinglong Specialist Centre for New Retail Business brings together academic, industry and government partners to explore innovative pathways in new retail, where online and offline experiences converge through technology. The Centre serves as a collaborative hub for developing practical, forward-looking solutions that support the sector’s high-quality development. Through specialised workshops and programmes, it equips retail professionals with the skills needed to thrive in rapidly evolving environments, empowering them to lead transformation across the industry.
PolyU Faculty of Business - TGG Innovation Centre for Stablecoin and Real-World Assets
The PolyU Faculty of Business - TGG Innovation Centre for Stablecoin and Real-World Assets focuses on the convergence of compliant stablecoins and real-world asset (RWA) tokenisation. Grounded in Hong Kong’s 2025 Stablecoin Ordinance and the Policy Declaration on Digital Assets Development 2.0, the Centre combines the Faculty’s strengths in fintech regulation, AI-driven asset valuation, and market analysis with TGG Digital’s expertise in blockchain finance and deployment. The result is a world-leading hub that integrates research, education, incubation and industry collaboration.
The Centre’s mission is to advance research and commercialisation in stablecoin–RWA integration, leveraging Hong Kong’s regulatory advantages and AI technologies to build a trusted ecosystem for asset tokenisation.
PolyU Maritime Data and Sustainable Development Centre (PMDC)
The PMDC, incorporating the Data Centre, provides services to PolyU faculties and students, the maritime community and the government. The Centre is aimed at providing analyzed maritime data for the government and the maritime community and, committing to provide maritime education and training programs for industry professionals to enhance the position of Hong Kong's maritime industry. The Centre consults THB and the Marine Department on research and development projects and co-operates with them in promoting research and development to meet industry needs.
Research Centre for Digital Economy
The vision of the Research Centre for Digital Economy is to activate data resources from economic and social activities, integrate these data resources into the real economy and everyday life, explore patterns of innovative development, drive the development of the digital economy in Hong Kong, and encourage interdisciplinary research on the digital economy and society.
Shipping Research Centre (SRC)
The SRC is a multidisciplinary unit comprising researchers with extensive expertise in shipping and logistics management. It facilitates collaboration between academic researchers and industry practitioners to generate and disseminate information on solutions to industry’s problems, develop new business models, and promote innovative management in the shipping and related industries. The Centre hosts and manages an SSCI scholarly journal, publishes several book series, carries out research in the shipping and logistics areas, conducts consultancy and funded research projects, and organizes international conferences and academic and professional seminars.
PolyU Asklora FinTech Adoption Index (FAI)
The FAI is a locally developed index that measures Hong Kong’s consumers' digital adoption across three dimensions: user types, FinTech sectors, and impact categories. The index covers over 1000 individuals across all demographics every quarter to represent the Hong Kong population and is the first native index that emphasizes the consumer aspect of FinTech adoption by directly going to the retail user.
