Mr Ma Kin Man graduated from the Faculty in 2016 with a distinction in Master of Science in Marketing Management. Apart from acquiring transferable skills, he studied business cases to obtain insights about positioning an organization, designing promotional strategies, and appealing for support and partnership.

Ma entered the non-profit sector after completing his first degree. Twenty years of experience with NGOs taught him that marketing is key to enlisting aid and mobilizing resources. From Oxfam to Amnesty International to WWF to Heifer International, Ma devoted himself to promoting humanitarian and environmental causes. He applies his marketing knowledge and skills to raise public awareness about social and other issues, engage individual and corporate contributors, and conduct fundraising campaigns in ways that do good to both benefactors and beneficiaries, even when there is a tight budget.

Heifer International undertakes the mission of ending hunger and poverty. It gives each family not a cup, but a cow, and encourages the recipients to pass on farming methods and skills and the offspring of their livestock to others so that more families can be self-reliant.

Currently as senior manager of development at Heifer International Hong Kong, Ma keeps himself abreast of new trends in marketing and communication. He is keen about finding new sources of aid and strengthening connection with donors. He fervently hopes that people from all walks of life and of all ages can join him in alleviating poverty in China. "Everybody can play a part in empowering families to lift themselves out of hunger and communities to drive their own change", Ma commented.