PolyU Business School recently brought together academic and industry leaders for an engaging FB Don × CEO Luncheon exploring the growing influence of influencer marketing in modern business strategy. Held on 20 January 2026, the event facilitated a lively exchange of ideas on how influencers build trust, drive engagement and shape consumer purchasing decisions in today’s social media-driven world.
Prof. Fine LEUNG, Associate Professor of Marketing, delivered a thought-provoking presentation, followed by a Q&A session led by Prof. Mike LAI, Associate Dean (Academic Support).
The luncheon generated insightful discussion, with participants sharing perspectives on how to optimise influencer marketing for measurable impact and greater strategic value.
