Profiles of SD recipients

Dr Lam is a scholar-practitioner with over 25 years of experience in film narrative, screen production design, and digital media technology. Since 2007, he has been active in the digital games sector, leading research projects on immersive media and interaction as part of his work at the PlayLab, a game-focused research centre at PolyU’s School of Design. In 2014, Dr Lam relocated to Seoul to focus on his work in immersive design for media content. He has contributed to several notable Hong Kong and international film productions, including Legend of Zu, Old Master Q, Heroes, The Park, The Twins Effect, Infernal Affairs, Fearless, Stool Pigeon, and Viral Factor. In recent years, Dr Lam has focused on scriptwriting. His notable work, A Guilty Conscience, co-written with Jack Ng and Jay Cheung, grossed over HK$1 billion and won Best Film at the 42nd Hong Kong Film Awards, where it was also nominated for Best Screenplay. He also received the 2023 Hong Kong Scriptwriters’ Guild Award for Best Script of the Year.

Dr Lo has been a leading figure in creative art and design education in Hong Kong since 1991. She uses constructivism and constructionism to encourage authentic thinking and the value of “happy mistakes” among children from the age of 18 months to 18 years. Leading a team of over 60 professionals, she collaborates with schools, non-governmental organisations, and cultural organisations to promote creativity as a pathway to personal growth and social inclusion. Her innovative approach inspires young minds to develop courage, empathy, and resilience, helping to shape the future of creative education in Hong Kong.
From 2019 to 2021, Dr Lo led “Playful Public Design by Children”, a design research project that engaged 1,023 children in exploring and reimagining public facilities in Shing Mun Country Park. Rooted in hands-on exploration, the project fostered curiosity and adaptability. In 2025, she launched “Seven Senses Adventure”, an immersive experiential class involving 96 parent-child pairs, as part of the PMQ Seed Programme. The programme integrates seven senses – sight, smell, sound, taste, and touch, as well as the vestibular sense (balance and movement) and proprioception (awareness of body position) – to create sensory experiences that spark creativity and emotional connection.

Mr Cheung is an upcycling product designer from Hong Kong whose work centres on sustainability and the creative use of waste materials. He transforms discarded objects into innovative and eco-conscious artworks and products that highlight the environmental potential of design. His commitment to balancing ecosystems, the economy, and society has earned him several awards, including the PERSPECTIVE 40 Under 40 award in 2014 and the CreateSmart Young Design Talent Award in 2021. Mr Cheung collaborates with global brands and community organisations to raise environmental awareness. In 2018, he worked with Hermès' Petit h team on the brand's first use of factory off-cut silk fabrics for shop decor in Hong Kong, transforming waste into a narrative-driven sustainable design that set a new standard for eco-conscious luxury retail design. In 2023, he partnered with Project KAMP in Portugal to develop Can Roof, a roofing system made from locally collected aluminium cans. This open-source project was documented on YouTube and reached millions of viewers worldwide, demonstrating the power of design to promote sustainable construction practices.

Mr Mak is a Hong Kong-based graphic designer, known for his versatile portfolio that spans interaction design, branding, publications, and multimedia art. As Senior Director of Design at Nex, a company specialising in motion entertainment, he contributes to the development of digital experiences that incorporate AI body detection. He also explores motion graphics, photography, light-hearted illustrations, and experimental chaos, skilfully blending these contrasting styles into a cohesive visual identity through a distinctly minimalist approach. Mr Mak first gained international acclaim for his graphic design tribute to Steve Jobs, a work that circulated widely following Jobs' passing. He later collaborated with Graham Fink, Chief Creative Officer of Ogilvy China, to create the Coke Hands poster, which became the most-awarded campaign in Coca-Cola’s history at that time. He was also the youngest recipient of the Grand Prix at the Cannes Lions awards. At Nex, Mr Mak has contributed to products such as HomeCourt, an NBA-backed basketball training app. His work has earned several accolades, including the 2019 Apple Design Award and the 2024 Red Dot Design Award for Interface and User Experience Design.