About CPA
Communications and Public Affairs Office

Our vision is to deliver the best possible quality professional services related to

communications and public affairs with a view to facilitating the achievement of our

University's mission and the implementation of its strategic plan.

 

Our Mission
  • To enhance the brand image of PolyU as a world-class university, excelling in education,
    research and knowledge transfer.
  • To steer the marketing of our activities and achievements to local, national and
    international target audiences with active participation of the entire university community
    and through building up the capabilities of PR and marketing colleagues.
  • To facilitate the strategic connections and conversation for a two-way management-staff
    communication.
  • To deliver a wide range of communication services for the senior management.
  • To strengthen ties within the PolyU community and with various key external stakeholders.
  • To manage issues and crisis.

 

Areas of Work