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Book Title

Brand China in the Media: Transformation of Identities

Editors
Qing Cao, Doreen Wu (Department of Chinese and Bilingual Studies), Keyan G. Tomaselli

Publisher

Routledge

Year of Publication

2019

ISBN

97803673335014


 

Introduction

The book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multi-faceted ‘China Brand’. The book will be of interest to those studying China’s identity in the media, situated at the juncture of past, present, and future, and between China and the wider world. 

 

Table of contents

Introduction: Continuities and Changes for an Alternative Modernity

Qing Cao, Doreen Wu and Keyan G. Tomaselli

 

PART ONE  Chinese Society between Traditions and Modernity

 

Chapter 1       

Rupture in Modernity: A Case study of Radicalism in Late Qing Chinese Press Debate

Qing Cao

 

Chapter 2       

Putonghua and Language Harmony: China’s Resources of Cultural Soft Power

Natalia Riva

 

Chapter 3

Mobile, Online and Angry: The Rise of China’s Middle-Class Civil Society

Ian Weber

 

Chapter 4       

The Return of the Oppressed: Three Examples of How Chinese Identities Are Being Reconsolidated for the Modern World

Hugo de Burgh and David Feng

 

PART TWO  Negotiating Identities in Moving Images

 

Chapter 5

Becoming Global, Remaining Local: The Discourse of International News Reporting by CCTV-4 and Phoenix TV Hong Kong

Doreen Wu and Patrick Ng

 

Chapter 6

Shanghai Cosmopolis: Negotiating the Branded City

Duncan Harte

 

Chapter 7

Promoting Moral Values through Entertainment: A Social Semiotic Analysis of the Spring Festival Gala on China Central Television

Dezheng Feng

 

Chapter 8

Negotiated ‘Chineseness’ and Divided Loyalties: My Grandson

Qijun Han

 

Chapter 9

A Cultural Study of Pema Tseden’s and Sonthar Gyal’s Films

Shaoyan Ding

 

PART THREE  Representing China in Texts and Symbols

 

Chapter 10

The Language of Soft Power: Mediating Socio-political Meanings in the Chinese Media

Qing Cao

 

Chapter 11

Media Representation of China: A Comparative Study of China Daily and Financial Times in Reporting on the Belt and Road Initiative

Lejin Zhang and Doreen Wu

 

Chapter 12

Conflicting Images of the Great Wall in Cultural Heritage Tourism

Jieyun Feng, Yanan Li and Peng Wu

 

Chapter 13

China’s Current Discursive Governance: A Discourse Analysis Perspective

Jiayu Wang

 

* Owners of respective book covers are credited. Book covers are for reference only. FH is unable to accept responsibility of any inaccurate information.

BrandChina

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