International Symposium on Global Corporate Communication in the Greater Bay Area Successfully Concludes
Events

The International Symposium on Global Corporate Communication in the Greater Bay Area was successfully held on 14 June 2025 at The Hong Kong Polytechnic University (PolyU). This prestigious event brought together leading academics, industry experts, and practitioners to explore the latest trends, innovations, and challenges in corporate communication. Special emphasis was placed on the transformative role of artificial intelligence (AI) in shaping communication practices and addressing complexities in the global landscape.
The symposium was co-organised by CBS and Guangdong University of Foreign Studies (GDUFS). It served as a multidisciplinary platform for knowledge sharing, collaboration, and discussions that bridged academia and the corporate world. Featuring six keynote speeches, six parallel sessions, and nearly 50 presentations, the event welcomed more than 60 participants, including scholars, researchers, postgraduate students, and industry professionals.
Opening Ceremony and Welcoming Keynote Speeches
The day began with an opening address by Prof. Li Ping, Dean of PolyU’s Faculty of Humanities, followed by a welcoming speech from Prof. Siok Wai-ting, Head of CBS. The opening remarks set the stage for a day of insightful discussions on corporate communication in the context of innovation, complexity, and global interconnectedness.
Keynote speeches
The event’s keynote speeches featured six distinguished scholars and industry leaders, who shared their expertise on cutting-edge topics.
Parallel sessions
In addition to the keynote speeches, the symposium featured six parallel sessions and almost 50 presentations that facilitated in-depth discussions on various topics, including AI-driven communication strategies, corporate storytelling, and stakeholder engagement.
Best Student Research Paper Awards
A highlight of the symposium was the Best Student Research Paper Awards, recognising the outstanding contributions of young scholars. The winners were:
- First Prize: Wang Lingling, Shanghai Jiao Tong University
- Second Prize: Li Jinge, The Hong Kong Polytechnic University & Xu Yilin, Guangdong University of Foreign Studies
- Third Prize: Xu Tao, Guangdong University of Foreign Studies South China Business College; Wang Jiarui, The Hong Kong Polytechnic University & Feng Zeping, The Hong Kong Polytechnic University
The event concluded with a closing ceremony, where Prof. Hu Chunyu (Guangdong University of Foreign Studies) and Prof. Cindy Ngai expressed their gratitude to the speakers, moderators, and participants for their contributions and enthusiasm. Click
HERE for more details of the Symposium.