Embedded in the class of "Introduction to Fashion Business" (SFT203FY), the Activewear Design Initiative, launched under PROFASHION Design Incubation Programme, is a student design project focused on developing activewear collections with cotton fabrics as the core material. The initiative was supported by Cotton Incorporated and Open Dialogue, whose collaboration SFT greatly appreciates.
Dr Bonny Kwan, Director of Supply Chain Marketing Asia at Cotton Incorporated, together with her colleagues, contributed to the initiative by delivering lecture on the latest cotton materials for activewear, with particular emphasis on sustainability. Cotton Incorporated also provided sponsorship for the realisation and production of the selected designs. Mr Joe Wong, Director of Open Dialogue, further supported the initiative by sharing his professional insights and experience in activewear branding and retailing, enriching students’ industry understanding.
Through the initiative, students developed activewear design proposals applying cotton in functional and contemporary contexts, resulting in 64 submissions, of which four were selected for realisation and exhibition.
Officiated by Dr Bonny Kwan, the Certificate Presentation Ceremony marked a significant milestone for the participating students, recognising their creativity, commitment, and professional growth. SFT sincerely appreciates the steadfast support of its industry partners and looks forward to continued collaboration in fostering industry-connected learning opportunities.
