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Advance Denim x MA Fashion and Textile Design collaboration

15 Oct 2023

Teaching & Learning

Industry allies tackle sustainability obstacles during the design stage with students via workshops and seminars.

Students investigate the world of denim history and sustainable practices.

Students work closely with Advance Denim product development team in Shunde, Guangzhou.

The MA in Fashion and Textile Design programme is proud to collaborate with Advance Denim, a highly respected denim manufacturer with the oldest denim mill in China. This partnership offers the MA fashion design students a unique opportunity to work alongside Advance Denim in creating a digital capsule denim collection.

Our students immersed themselves in the world of denim by exploring its history and sustainable practices. Supported by our industry partners, they addressed sustainability challenges during the design phase through workshops and seminars. In April, the impressive designs by our MA students were showcased in a digital catwalk video at the Intertextile Shanghai Apparel Fabrics.

28 students presented their work to an industry panel, and five winners were selected to produce a physical version of one outfit from their digital collection. Over the course of several months, they worked closely with the Advance Denim product development team in Shunde, Guangzhou. The resulting outfits will be showcased at the Hong Kong Denim Festival in November, which is excellent exposure for our talented MA students.  This collaboration exemplifies the School’s dedication to innovation and sustainability, while offering invaluable real-world experience to our students.

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