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Future Retail Challenge Final Competition 2023

28 Apr 2023

Teaching & Learning

Dora Xu, Herbie Chan, Dr Liu Wing-sun, Ms Jennifer Woo, Chairman and CEO of Lane Crawford Joyce Group, Rika Lui, Muskan Shah, Dr Magnum Lam and Dr Tsai-chun Huang

The prestigious Future Retail Challenge was back in person in April 2023 after COVID-19 travel restrictions were lifted worldwide.

This year, the PolyU team is made up of four SFT students: Herbie Chan (Year 3), Rika Lui (Year 4), Muskan Shah (Year 4), and Dora Xu (Year 3). The quartet flew to Barcelona, Spain  with their supervisors, Dr Magnum Lam and Dr Huang Tsai-chun, to participate in the exciting and intense event.

The Future Retail Challenge student competition is a key component of the World Retail Congress. This year, students from five other universities, including the EDHEC Business School (France), ESCP Business School - Turin campus (Italy), Fashion Institute of Technology (USA), London College of Fashion (UK) and University of Amsterdam (Netherlands), competed in the challenge against the PolyU team. The teams were required to select a shopping mall in a non-prime position in their own city or country, which has a closed department store anchor and a large number of empty shops. The PolyU team proposed a new retail business model for the Arcade shopping mall at Cyberport on the southern side of Hong Kong Island. They adopted the latest AI technology, ChatGPT, as a means to attract shoppers to return to the mall by offering novel shopping experiences and seamless customer services.

Drs Lam and Huang would also like to take the opportunity here to thank the PolyU advisors for their valuable advice to the team, including Mr Jimmy Chan, Head of Account Management of Farfetch; Mr Anthony Keung, President & CEO of Fenix Group Holdings Ltd; and Ms Tiffany Lam, Vice President – Marketing and Communications at Lane Crawford.



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