BA (Hons) Scheme in Design - 4-year

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Entrance Year 2026

Programme Code JS3569

Mode of Study Full-time

Normal Duration 4 years

Programme Intake 80^#

Fund Type Government-Funded

Credits Required for Graduation 120*

Programme Leader(s)

Prof. Gerhard Bruyns
BSc (Arch) MSc Urbanism TUD, PhD TUD

Mr Manto Yiu (Foundation Year Leader)

Remarks

^#The quota is indicative only and subject to changes or confirmation
* plus 6 Training Credits for Product Design and Interaction Design Students

Aims and Characteristics

The BA (Hons) Scheme in Design educates innovative forward-thinking designers who are able to give shape and invent desirable futures relevant for a rapidly changing society. The Scheme offers an extensive range of different Design Specialisms that cater for tomorrow’s designers: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Immersive Media and Game Design* (revamped from Media Design, subject to approval), Product Design, Service Design, and Social Design.

Graduates will obtain one of these awards after completion of the programme:

BA (Hons) in Design (Advertising Design)
BA (Hons) in Design (Information Design)
BA (Hons) in Design (Immersive Media and Game Design) * (revamped from BA (Hons) in Design (Media Design), subject to approval)
BA (Hons) in Design (Environmental Design)
BA (Hons) in Design (Interior Design)
BA (Hons) in Design (Product Design)
BA (Hons) in Design (Interaction Design)
BA (Hons) in Design (Service Design)
BA (Hons) in Design (Social Design)

Is this programme for you?

We welcome candidates who are dedicated to becoming aspiring designers.

Competitive candidates will possess these favourable qualities: Are you an expert in conceptualising spatial design? Are you a master in communication and producing high-quality visual content? Do you have unique ideas for improving the use and design of everyday products? Do you find it easy to imagine new services, innovation and entrepreneurial opportunities in the social and cultural sectors?

Qualifying applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, skills in three-dimensional or mixed media, the ability to explore and develop ideas, good language skills, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place.

Aims and Characteristics

Is this programme for you?

Entrance Requirements and Admission

BA (Hone) Scheme in Design - Introductory Videos