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Entrance Year 2024

Programme Code 73416-SYS

Mode of Study Full-time

Normal Duration 2 years

Programme Intake 18 senior year places

Fund Type Government-Funded

Credits Required for Graduation 61

Programme Leaders Dr Shera Park


  • The normal credit requirement for graduation from this programme is 61. Students who do not meet the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take an additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.
  • Preference will be given to students with good language skills.

Aims and Characteristics

The Service Design specialism nurtures students to develop both theoretical and practical knowledge of service design. Students will understand the end-to-end journey of a service. This specialism will help student to understand user needs and interests of different group of stakeholders in the service industry through various design methodologies, tools and practices how the centrality of users in the humans-centred design process is complemented in customer, business and public organisations in the wide service industry.

This programme offers students to work involving the creation of, or change to, transactions, products and content across both digital and offline channels through lectures, studio learning, workshops and their own projects. Graduates will be equipped with the necessary professional skills to meet the demand of professions in service industry with Systemic thinking, Strategic thinking, Digital perspective, Evidence and Context based design, Agile working, Prototyping in code, Effective communication and Community/Organisation collaboration.

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