Entrance Year 2024
Programme Code 73416–SYF
Mode of Study Full-time
Normal Duration 2 years
Programme Intake 18 senior year places
Fund Type Government-Funded
Credits Required for Graduation 61
Programme Leaders
Brian Kwok MA, MPhil
Remarks
- The normal credit requirement for graduation from this programme is 61. Students who do not meet the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take an additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.
- Preference will be given to students with good language skills.
Aims and Characteristics
The aim of this programme is to help students develop theoretical and practical skills in the presentation of information and to develop critical thinking skills in user experience research.
Students will practise their designs in an integrated contextual research environment in which information design theory, process and method are given equal emphasis.
Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice.
Studio learning is centred on twofold: designing for wellbeing and designing for experiences. Students are encouraged to think creatively, critically, as well as practically, when facilitating the effective delivery of complex information to the audiences.
Graduates are equipped with the professional skills necessary to meet the expanding demands of the profession and to provide rich immersive experiences for the users engaged with data, with the ability to think systematically about functional, aesthetic and highly produced complex documents, interfaces and interactive environments, and develop critical thinking that questions the social and cultural role of information design in local, regional and global contexts.
Please put at least one valid content allocate to this component.
Data Sense: Tracing COVID-19 by infographics and data visualisation
by Cheung Lok Yi Louie
Is Information Design for you?
This is not a programme that focuses on self-initiated artistic endeavours or the learning and development of unique artistic styles. Instead, the learning and studio projects are centred around designing purposefully for specific people and situations.
You are expected to be someone who pays attention to details, likes making connections intuitively and logically, and passionate about experimenting ideas in various forms.
You are likely to be a conceptual thinker who has a strong desire to communicate with clarity and conviction via visual, verbal and written means. In addition, you also enjoy analysing problems and organising information.
Ideally, you should have a strong interest in human behaviours and how one interacts with activities, environments, information, objects and users or people in general.
Last but not least, having good command of spoken and written languages would definitely make you a stronger candidate for the communication design programme.
