Entrance Year 2024
Programme Code 73416–SYV
Mode of Study Full-time
Normal Duration 2 years
Programme Intake 18 senior year places
Fund Type Government-Funded
Credits Required for Graduation 61
Programme Leaders Stefan Sonntag
Remarks
- The normal credit requirement for graduation from this programme is 61. Students who do not meet the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take an additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.
- Preference will be given to students with good language skills.
Aims and Characteristics
The aim of this programme is for students to master the knowledge and creative skills that are necessary for entry-level positions in the advertising industry, and more importantly, to develop their own methodologies, philosophies and visions that are essential for a successful career in the broader creative world.
In other words, our graduates will be able to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. They will also be able to grow themselves continuously for the ever-evolving advertising industry and help shape the future of the broader interdisciplinary creative field.
Please put at least one valid content allocate to this component.
Is Advertising Design for you?
Yes, if you say ’yes‘ to the following questions.
- Do you possess a passion for persuasion centred on the relationship between image and word?
- Do you have the desire to succeed in a highly competitive industry and the ability to work under pressure?
- Is your personality flexible and sociable with a strategic and enquiring mind? (Agency life is all about getting on with people, being able to work in a team and being able to convince clients of the merit of advertising proposals.)
- Do you have a good command of English and Chinese languages?
Get to know more about this discipline from the faculty:
[Video] 廣告人誌：KC專訪 (by 廣告狂人 Madman Monologue | 12 Jan 2018 | Cantonese)
