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VEGO - Ugly Fruit & Vegetable Biscuits

by Lin Xufan (Project Leader), Sun Jiayu, Zhang Jiashuo, Zhang Hongbo

Master of Design (Innovative Business Design)

VEGO's statement is using ugly fruits and vegetables waste problem to solve by extracting natural food colouring and freeze-dried pulp to make healthy biscuits, and the rest of the inedible material is made into painting pigments, so that VEGO can create a zero-waste economy.

As VEGO moves forward, the team will continue to expand our business model by adding functional colour formulations and developing a colour database of VEGO's proprietary pigments to ensure the continued competitiveness of the brand. In order to increase the effectiveness of the brand, in the mid to late stages of the project, VEGO plans to enter into agreements with farmers in remote areas to buy ugly fruits and vegetables from the source and to help farmers increase their income.

Through various actions, VEGO hopes to truly realise the zero-waste principle and transformational economy.

Academic Supervisor: Prof. Sylvia Liu and Dr Susan Evans

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