In Hong Kong, international students make up 25% of the university population, yet interaction with local students remains limited as the social environment often prioritizes Cantonese over English. Students tend to stay within separate language groups, reducing opportunities for cultural exchange. The campaign is built on the insight that both groups are curious about each other’s languages and cultures. A simple, universal icebreaker is: “How do you say this in your language?” Canto Me centres on three elements: a series of leaflets, a card game event, and an assistance web app. Together, they place students in a balanced learner position, create a low-pressure environment for interaction, and support language learning. Rather than emphasising perfect speech, the campaign highlights that sincere attempts to communicate are what truly build connection.


在香港，留學生佔大學生人口約25%，但由於校園的社交環境偏向以廣東話而非英語作主要語言，本地學生與留學生的課堂外互動有限。學生往往傾向留在各自的語言群體，減少了文化交流的機會。 廣廣我建基於一個觀察：無論是本地學生還是留學生，彼此都好奇對方的語言與文化。一句簡單的問題正是普遍的破冰方式：「在你的語言，這個詞怎樣說？」。廣廣我聚焦於三樣設計項目之間的互動機制：語言活頁、卡牌遊戲活動，以及輔助性網頁應用程式。整個設計從三個方向推動交流：第一，讓所有學生都處於平等的的學習者位置；第二，提供低壓力的互動環境；第三，支援語言學習。本設計不強調「講得完美」，而是相信真誠地嘗試溝通，才是真正建立連結的關鍵。

Tutor: Brian Kwok