Many men live with a doubt about their body odour, leading to the awkward "secret sniff." Gatsby turns this doubt into an actual answer: Even 1% doubt, treat it as 100% body odour. By exaggerating these embarrassing self-checks, Gatsby encourages men to ditch the weird poses for Gatsby deodorant body wipes. Wipe away the doubt and restore 100% freshness instantly.


許多男士不確定自己有沒有體臭，會越想越擔憂。怕味道影響到別人，又擔心別人怕尷尬不開口。這種疑慮令他們忍不住拼命地低頭「偷聞」，在笨拙的自我檢查中試圖催眠自己「一切正常」。 Gatsby把那點小疑慮，直接判成定案：就算只有1%懷疑，也當作 100%體臭直接處理！透過捕捉男性在各種生活情境中偷偷「索格拉底」的滑稽瞬間，鼓勵香港年輕男士，在日常生活中使用 Gatsby 男士止汗香體巾，徹底抹除疑慮，回復 100% 的清爽自信。

Tutor: KC Tsang

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.