eSpot is a phygital service platform designed to bridge the gap in the Hong Kong esports ecosystem by reframing casual gaming as a professional culture. The project addresses the lack of a localized industry identity and the disconnect between professional players and the general public in terms of knowledge on Esports. The project empowers active participation, unifying local information to foster a sustainable "Hong Kong Esports" culture. Core Features: (i) eSpot App: A digital ecosystem featuring virtual fortune sticks as "culture carriers," analytic dashboards for knowledge transfer, and prediction interfaces. (ii) Gamified Engagement: Users participate in Fortune Stick predictions and collect digital trading cards to redeem real-world rewards and treats. (iii) Community Building: Bridges the gap between "newbies" and enthusiasts through social trading systems and Fortune Stick predictions activities at local events.


競友會是一個結合線上與線下的服務平台，旨在透過將休閒電競重塑為一種專業文化，以此彌合香港電競生態系統中的斷層。本項目針對本地產業身份認同的缺失，以及專業選手與大眾之間在電競知識上的脫節問題，致力於推動大眾積極參與並統一本地資訊，以培養可持續發展的「香港電競」文化。 核心功能： (i) 手機應用程式： 一個數位生態系統，以「虛擬求籤」作為文化載體，並提供用於知識轉移的數據分析儀表板及賽事預測介面。 (ii) 遊戲化參與： 用戶可參與賽前求籤預測活動，並收集可交易卡片以兌換現實世界的獎勵與禮遇。 (iii) 社群建立： 在本地活動中，透過社交交易系統和求籤預測活動，縮短電競「新手」與熱衷者之間的距離。

Tutor: Jaehyun Jaden Park, Marc Chataigner

* This project is created for educational purpose. All commercial brands depicted in the projects in this project are 'imaginary clients' that students have chosen as study subjects. As such as, PolyU Design is not suggesting any creative direction for the respective brands.