Skip to main content Start main content
Brian Kwok
PolyU Scholars Hub

Brian Kwok

Associate Professor

Leader of Information Design Lab, Programme Leader of BA Communication Design

  • V512a
  • Expertise: Communication design, visual culture, information design, healthcare communication


Brian Kwok is Associate Professor at the School of Design of the Hong Kong Polytechnic University (PolyU). He has more than a decade of teaching experience in design-related subjects, which includes ten years of post-qualification university teaching experience at PolyU. He is Programme Leader of Communication Design and a Lab Leader of the Information Design Lab of PolyU. Brian received his formal education in Visual Communication Design in US and obtained MA in Design from the PolyU, MA in Visual Culture Studies and MPhil in Communication from the Chinese University of Hong Kong respectively. 

In 2011, Brian co-founded the Information Design Lab, which aims at conducting academic research as well as practical consulting projects of information design practice. The Lab is currently focusing its works on various projects such as the research of effective medicine label design, wayfinding and spatial representation in Hong Kong, and visual culture of neon signs. 

Education and Academic Qualifications

  • Master of Philosophy, The Chinese University of Hong Kong

Research Outputs

Kwok, B. S. H. (2021). Vernacular Design: a History of Hong Kong Neon Signs, Journal of Design History, epab017.

Learn more

Kwok, B. S. H. (2020). The Imageable City – Visual language of Hong Kong neon lights deconstructed. The Design Journal, 23(4), 625–645. doi: 10.1080/14606925.2020.1768770.

Learn more

Kwok, B. S. H. (2019). Spatial Tactics of Hong Kong Street Hawkers: A Case Study of Fa Yuen Street. Visual Ethnography, 8(1), 44–61. doi: 10.12835/ve2019.1-0121. 

Learn more

Kwok, B. S. H. (2018). Landscape of Light: Chinese Typography and Visual Communication on Hong Kong's Neon Signs. Hong Kong Journal of Social Science, 52, 73–97.

Kwok, B. S. H. (2018). Accessibility and Legibility for the Elderly in Hong Kong: An Empirical Study of Chinese Typographic Cues on Prescribed Medicine Labelling. The Design Journal, 21(4), 625–645. doi: 10.1080/14606925.2018.1469330.

Kwok, B. S. H., & Coppoolse, A. (2018). Hues on a Shell: Cyber-Dystopia and the Hong Kong Façade in the Cinematic City. WiderScreen Journal.

Learn more

Kwok, B. S. H., & Coppoolse, A. (2018). Hong Kong Skins: Signs and Screens in a Changing Cityscape. Visual Communication, 17(1), 71–90. doi: 10.1177/1470357217723210.

Kwok, B. S. H. (2017). Legibility of medicine labels: user studies on Chinese typefaces and font size for senior citizens in Hong Kong. Information Design Journal, 22(3), 202–220. doi: 10.1075/idj.22.3.02kwo.

Kwok, B. S. H., & Coppoolse, A. (2017). Illuminography: A Survey of the Pictorial Language of Hong Kong’s Neon Signs. Visible Language, 51(1), 88–111.

Learn more

Kwok, B. S. H. (2015). Visual representation of patriotism: a case study of Chinese national education television advertisements in Hong Kong. Visual Communication, 14(4), 397–422. doi: 10.1177/1470357215593846.

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here