Design Cluster Lecture Series 2026: Communication Design Cluster
Seminar
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Date
27 Mar 2026
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Organiser
PolyU Design
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Time
18:30 - 20:00
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Venue
V322, 3/F, Block V, PolyU Map
Speaker
Jeff, Kit Fu CHAN
Chi Ho CHEUNG
Tom MAK
Andy, Kai On NG
Enquiry
Ramona SHIU st-ramona.shiu@polyu.edu.hk
Summary
*For SD students and staff only.
*No registration is required, based on a first-come, first-served basis.
Creative Direction for Branding by Mr Chi Ho CHEUNG & Mr Jeff, Kit Fu CHAN
This lecture introduces students to the essential role of Creative Direction in building iconic brands. Learn how to translate big ideas into cohesive visual identity systems and branding campaigns, and discover how strategy meets art direction to shape the brands of tomorrow.
What is Wayfinding and Why is it Important? by Mr Tom MAK
In today’s "Experience Economy," we rate and review every interaction—yet we often overlook the silent force that dictates our comfort in physical spaces: Wayfinding. In this 20-minute session, Tom explores why wayfinding is the "User Interface" of the physical world. He argues that even the most prestigious architecture and environment can result in a "one-star" experience if the spatial communication is flawed. By distinguishing between mere signs and strategic navigation systems, Tom reveals how wayfinding serves as the ultimate bridge between a brand and its audience. Ultimately, attendees will discover that wayfinding isn’t just about directions—it is the final, essential act of communication that transforms a confusing space into a seamless human journey.
High Risk, High Reward: The New Digital Media Landscape by Mr Andy, Kai On NG
In the talk, I will share my experience and some examples of my works in Animation, Movie and Game Development. Showcasing the wide range of possibilities and at the same time the challenges and dark times that are exclusive to our industry.
Last but not least, I will share some latest trends of the industry, how professional studios are dealing with the wave AI. The possibilities and challenges.
Keynote Speaker
Jeff, Kit Fu CHAN
Creative Partner, Neighbour Co.
Jeff Chan, a brand designer from PolyU Design, co-founded Neighbour Co. His work is recognised by awards like the New York GRAPHIS Young Talent Awards, Taiwan Gold Pin Design Award, Hong Kong Kam Fan Awards, and more. Collaborating with brands such as PolyU Design, Chow Sang Sang, Sulwhasoo, Tattour, Hong Kong Arts Development Council, 7-Eleven, and more, Jeff excels in modern aesthetics and market trends. He focuses on creating innovative brand solutions driven by insights, aiming to deliver effective communication strategies. Jeff endeavours to deliver forward-looking ideas that unveil the genuine beauty of the brand, showcasing his commitment to innovative and insightful brand communication.
Chi Ho CHEUNG
Creative Partner, Neighbour Co.
Graduated in 2022, Chi Ho is now the creative partner at Neighbour Co. Recognised as a young talent by the industry, Chi Ho’s works has been awarded at the British D&AD New Blood awards (Wood Pencil), Young Stars of Korea MAD Stars (Silver & Bronze), Hong Kong 4As Students’ Awards (Best of Show, Gold & Silver) and HKDA Global Design Awards (GDA Winner). Specialising in advertising and brand design, Chi Ho has experience with a wide range of clients, including, Sulwhasoo, Chow Sang Sang Group, 7-Eleven, K11 Art Mall, Avo Insurance, Kai Tak Sports Park, PolyU School of Design, Hong Kong Arts Development Council and many more.
Tom MAK
Founder, Tom Mak Design
Tom is an award-winning designer and the founder of Tom Mak Design, with over 25 years of expertise in branding and environmental graphics. Specialising in the strategic intersection of wayfinding and signage, Tom has built a reputation for transforming complex architectural environments into intuitive human experiences. His approach balances technical precision with innovative aesthetics, ensuring that every project is both functional and culturally resonant. A firm believer in the power of "design that works," Tom continues to influence the industry through a commitment to excellence and user-centric innovation.
Andy, Kai On NG
Game & Animation Director, Quillo Entertainment Limited
Graduated from HKPolyU Digital Media (BA) in 2011.Co-founder of Intoxic Studio Limited and Quillo Entertainment Limited. 13 years of working experience in Digital Art & Animation Industry. Experienced in production of various creative formats: Game, Animation, Digital Art, Video, Comics Recipient of multiple awards for excellence in animation 8 years of experience in Animation Education.
