Service Design Lecture — Design for the Future: How to Stand Out from the Crowd?

Seminar

Event

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Date

20 Jan 2026
Organiser

PolyU Design
Time

11:00 - 12:30
Venue

V921, 9/F, Block V, PolyU Map

Speaker

Eva Li

Enquiry

Service Design Cluster, PolyU Design marc.chataigner@polyu.edu.hk

Summary

As AI reshapes how products are built, design is no longer just about execution but about developing good taste, validation, and leadership. In this talk, Eva Li, a UX designer turned product leader and AI startup builder, shares real-world lessons from startups, venture labs, and corporates that rarely make it into textbooks. She will introduce the「快狠準」Idea Validation Framework, showing how designers can make faster, sharper decisions, reduce risk, and evolve their role to stand out and design for the future.

This lecture is open to SD staff and students, and is part of the Service Design Cluster Lecture series. Event registration (Deadline: 19 Jan, noon) is required.

Keynote Speaker

Eva Li

Head of Product, MTR Lab

Eva Li is a UX designer–turned product leader and serial entrepreneur with 10+ years across SaaS and AI. She specialises in turning ideas into impactful products—from zero-to-one launches to scaling platforms across new segments and markets. Currently Head of Product at MTR Lab, Eva pioneered a venture studio model and led Smart Mobility, EV, and Smart Living initiatives. She has worked across startups, venture labs, and corporates, known for blending hands-on execution with strategic product leadership to drive measurable business outcomes. Eva co-founded ImmiSearch, earning top national rankings and recognition in Canada & British Columbia Business’s 30 Under 30. Her work with STATSCONGO was featured in Forbes 30 Under 30 (Healthcare). She is also an active community builder, speaker, and mentor in product management and innovation.

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