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Announcement of Future Retail Challenge 2019 team members

For the eleventh year, ITC students will be participating in the prestigious Future Retail Challenge student competition which will be held in May 2019 in Amsterdam,The Netherlands, with sponsorship and professional advice from Li & Fung. The competition has become a popular component of the World Retail Congress, which seeks to promote future talents in the retail industry across the world, and help talented students by providing them with the means to come together to generate fresh thinking and new ideas.

Mr Richard Lee (middle), Dr Stacy Lee (first from left), Dr Eunsoo Baek (second from left), Dr Chris Lo (first from right)
and the shortlisted students in 2nd audition

This year's challenge is to develop a business strategy to create a  new brand that appeal to generation Z or millennial consumers based on a chosen iconic figure or group.

The panel of judges of the second audition included a guest judge - Mr Richard Lee, Vice-president (Operations) of Li & Fung and ITC academic supervisors - Dr Stacy Lee, Dr Chris Lo and Dr Eunsoo Baek. 16 students joined the first audition. Eight were shortlisted and among them, the panel selected four final year students whose major is in Fashion Retailing to represent PolyU as the competing team in the Amsterdam finals. The team consists of Lam Ka-yee, Lam Yuen-hang, Kwong Ka-yin and Vanessa Wong. Congratulations and good luck!

(from left) Vanessa Wong , Lam Yuen-hang, Mr Richard Lee and Kwong Ka-yin