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FFFRIDAY fashion presentation by ITC alumnus Kay Kwok

ITC alumnus Kay Kwok (BA, 2009) was invited by the Fashion Farm Foundation (FFF) to present his SS 2019 menswear collection in an old building in Sham Shui Po Area, to express the ancient Chinese mystery concept in a creative format.

Following the success of last year, FFF brought a whole new fashion journey to the city and celebrate with local talents. Inspired by speakeasy culture, combining fashion, architecture and technology, FFFRIDAY fashion presentation made a breakthrough from the traditional fashion show. It is the first time that six local fashion brands namely ANAÏS JOURDEN, KAY KWOK, OKOKOK, DEADSEAS, ROBERT WUN and YAT PIT, built their fashion stage in Sham Shui Po on 14 December 2018.

FFFriday promotes local fashion brands through interdisciplinary collaborations. This year, huge support from the government and 20 local brands was received, in which seven were established by ITC alumni, including CAR|2IE, DEMO., KA WA KEY, KARMUEL YOUNG, KAY KWOK, KENAXLEUNG and THE WORLD IS YOUR OYSTER.

“Meng Po” (孟婆), the old lady who oversees the entrance of hell, is the inspiration of KAY KWOK SS 2019 collection. Mixing with the concept of ancient Chinese mystery and contemporary element, KAY KWOK aims at creating a fresh collection with interesting visual impact with AR technology to demonstrate the 20 latest outfits.

Besides, FFFRIDAY CREATE YOUR AVATAR, creatively combining interactive games and art installation, was exhibited at the main campus of PolyU. With avant-garde 3D output technology, visitors could create their own virtual avatar and try on the latest fashion collections conceived by local designers in the virtual world, exploring the possibility of fashion in future.

FFFRIDAY CREATE YOUR AVATAR - a 4.3 meter tall golden inflatable head and a 2.5 meter tall silver inflatable head art installation were displayed at PolyU campus.

Designer's Chair of FFFriday by ITC alumnus KARMUEL YOUNG (BA, 2007) - Holographic and fluorescent illustrate the energy and power of Y2K chroma aesthetic.


Photo credits: Fashion Farm Foundation