Sept 2027 Entry
2 years
61
- This new programme was formerly known as BA (Hons) in Digital Media.
- Preference will be given to applicants with good language skills.
What's New
- Undergraduate
- Undergraduate
Aims & Objectives
We aim to produce idea-driven content designers regardless of their background or disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical know-how. With this in mind, students are also taught the necessary technical, entrepreneurial, and analytical skills to become self-learning and self-enabling to execute a given creative idea successfully.
Characteristics
Is Media Design for you?
We facilitate personal growth in students through self-discovery, self-discipline, self-analysis, and self-learning. We encourage independent thinking, successful positioning, and inventive creation through contextual awareness, imagination, collaboration, and knowledge application.
This programme adopts the motto of ‘Content is King’, emphasizing the principle that ideas should always lead execution. The programme is recognised for its emphasis on content-driven design and innovation, equipping graduates with the knowledge and skills required for careers in digital media, digital entertainment, and creative industries. Given the increasing importance of intellectual property as a driver of economic growth, the ability to generate outstanding ideas can place individuals in a strong competitive position.
Year 3 Pre-professional Collaborations
Year 3 provides students with the essential knowledge and skills for film and animation production. Students will be introduced to project-based learning for their studio project; hence they will learn to collaborate with their peers and explore different mediums and methods in filmmaking and animation.
Year 4 Integrative Design
Students progressing from Year 3 to Year 4 will have professional experience with industry partners and be equipped with the knowledge and skills they acquired during Year 3 for the capstone projects. The final year provides students with independent and life-long learning experience opportunities through a series of student-led projects.
Senior Year students are required to complete a total of 61 credits in order to graduate.
Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
More information can be found here.
61
Scheme Leader
Gerhard Bruyns
BSc (Arch) MSc Urbanism TUD, PhD TUD
Programme Leader
OH Jae-Eun
PhD, MFA
- Applicants should possess an Associate Degree or a Higher Diploma in the relevant discipline from a recognised institution.
- Applicants are required to submit a design portfolio. Those who demonstrate satisfactory performance in portfolio submission will be invited to attend an interview and present their portfolio.
For further programme information, please contact:
The General Office (email: sd.badesign@polyu.edu.hk)
Required
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
Design Portfolio (Guidelines will be sent by email notification)
To understand and evaluate applicants' potential and their interest for the programme.
Around 15 minutes
Only selected applicants will be invited to submit a portfolio and attend an interview.
