Sept 2027 Entry
2 years
61
- This new programme was formerly known as BA (Hons) in Communication Design.
Preference will be given to applicants with good language skills.
What's New
- Undergraduate
- Undergraduate
Aims & Objectives
The aim of this specialism is to help students develop theoretical and practical skills in the presentation of information and to develop critical thinking skills in user experience research.
Students will practise their designs in an integrated contextual research environment in which information design theory, process and method are given equal emphasis.
Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice.
Studio learning is centred on twofold: designing for wellbeing and designing for experiences. Students are encouraged to think creatively, critically, as well as practically, when facilitating the effective delivery of complex information to the audiences.
Graduates are equipped with the professional skills necessary to meet the expanding demands of the profession and to provide rich immersive experiences for the users engaged with data, with the ability to think systematically about functional, aesthetic and highly produced complex documents, interfaces and interactive environments, and develop critical thinking that questions the social and cultural role of information design in local, regional and global contexts.
Characteristics
Is Information Design for you?
This is NOT a programme that only focuses on graphic design. Instead, the learning and studio projects are centred around designing purposefully for specific people and situations.
You should be someone who is interested in observation, particularly in human behaviour and the interaction of people with activities, environments, information, objects and users or people in general. In addition, you should have a passion for experimenting with data in all its forms. Design
You may be challenged to present complex data stories and insights in an easy-to-understand format, in a way that is engaging, explanatory, easy to absorb and accurately described.
You are likely to be a conceptual thinker who has a strong desire to communicate with clarity and conviction via visual, verbal and written means. In addition, you also enjoy analysing problems and organising information.
Last but not least, having good command of spoken and written languages would definitely make you a stronger candidate for the information design specialism.
Graduates of the BA (Hons) in Design (Information Design) may pursue careers in corporate identity design, publication design, web design, environmental graphic design, exhibition design, and packaging design, as well as in emerging fields such as information design, motion graphics for television and film, interaction design, and user experience design.
Year 3 Pre-professional Collaborations
Year 3 provides students with the essential knowledge and skills for information design. Students will be introduced to two studio-based design projects of study, Experience and Information. In addition to the core projects, students will study other communication design driven subjects based on their developmental focus.
Year 4 Integrative Design
Students will concentrate on the synthesis of skills, concepts and methods, and prepares students for professional practice. There will be opportunities for students to work on a real-life project in an interdisciplinary team and to learn independently through a self-directed project that involves substantial research, writing and making.
Senior Year students are required to complete a total of 61 credits in order to graduate.
Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
More information can be found here.
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Scheme Leader
Gerhard Bruyns
BSc (Arch) MSc Urbanism TUD, PhD TUD
Programme Leader
Brian Kwok
MA, MPhil
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Applicants should possess an Associate Degree or a Higher Diploma in Design/Design Studies from a recognised institution.
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Applicants are required to submit a design portfolio. Those who demonstrate satisfactory performance in portfolio submission will be invited to attend an interview and present their portfolio.
For further programme information, please contact:
The General Office (email: sd.badesign@polyu.edu.hk)
Required
Click here for the guideline
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
To understand applicants' potential for the programme, ascertain whether their expectations align with the opportunities offered by the programme and the related career pathways, and evaluate their language proficiency, communication abilities and interpersonal skills.
About 15-20 minutes
Applicants are required to submit their portfolios by the Early Round or Main Round application deadline. Shortlisted applicants will be invited to attend individual interviews between November and April.
