Sept 2026 Entry
2 years
66-75 (plus 3 training credits)
This programme is offered within the BBA(Hons) Scheme.
The curriculum of this programme, including the credit requirements, is subject to review.
The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.
What's New

- Undergraduate

- Undergraduate
Programme Aims
This programme aims to equip students with comprehensive knowledge and practical skills in marketing principles, strategies, and tools necessary for effective marketing management in a dynamic global environment. The incorporation of cutting-edge digital marketing, Business analytics, and Artificial Intelligence and big data for business modules prepares students for the digital transformation in marketing. The experiential learning, internships and industry project collaborations provides students’ hands-on experience to ensure relevance and employability. Graduating students are job-ready for developing their careers in advertising, brand management, market research, sales, digital marketing, and other marketing-related fields.
Characteristics
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role play and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Strategic Brand Management, Digital Marketing and Marketing Management in China.
All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
Students can be assigned mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer placements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.
Professional Recognition*
BBA (Hons) in Marketing
The Chartered Institute of Marketing (CIM):
-
BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
Career Prospects
Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
Students will be admitted to the senior year of the 4-year degree programme.
This is a very flexible programme that offers opportunities to study various marketing areas.
Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.
Information on the subjects offered can be obtained at www.polyu.edu.hk/mm.
66-75 (plus 3 training credits)
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)
-
An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.
-
In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.
For further programme information, please contact:
The General Office (tel: 2766 7368/2766 7114; email: mm.dept@polyu.edu.hk).
Required
To evaluate the academic potential, motivation and suitability of applicants for the programme.
10 minutes
Selected applicants will be invited for interview.
