Sept 2025 Entry
4 years
120 (plus 3 training credits)
- The credit requirements of this scheme are indicative only. They are subject to review.
- All students must complete a short work placement during their studies, either in summer or during the semester. The Department provides assistance in finding suitable placements.
- Students will be awarded one of the following awards upon successful completion of the graduation requirements of the programme concerned:
- BBA (Hons) in Management
- BBA (Hons) in Marketing
- Students are subject to further assessment criteria. Each student’s choice, GPA, and individual subject results at the end of Year One will be considered.
- The option of Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management, and BBA (Hons) in Marketing. Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation. Please see “Secondary Major Details” section.
What's New

- MPhil
- PhD
- Taught Postgraduate
- Undergraduate

- Undergraduate
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation.
BBA (Hons) in Management
Management skills are required by all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.
This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, Mainland China, and the region.
BBA (Hons) in Marketing
This programme aims to equip students with comprehensive knowledge and practical skills in marketing principles, strategies, and tools necessary for effective marketing management in a dynamic global environment. The incorporation of cutting-edge digital marketing, Business analytics, and Artificial Intelligence and big data for business modules prepares students for the digital transformation in marketing. The experiential learning, internships and industry project collaborations provides students’ hands-on experience to ensure relevance and employability. Graduating students are job-ready for developing their careers in advertising, brand management, market research, sales, digital marketing, and other marketing-related fields.
All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.
Work-Integrated Education (WIE)
To graduate, each student must complete 100 hours (3 training credits) of WIE. The Department offers students the opportunity to work in a firm either during the summer holidays or alongside their studies. Summer placements may be offered in Hong Kong, Mainland China, or overseas. These work experiences and other forms of professional experience count towards the WIE requirement.
Admission to the Scheme
Students first follow a Common Year One curriculum under the Faculty.
The Scheme gives students approximately one year to identify their area(s) of interest and career aspirations, making it easier for them to choose a Major programme.
The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall Year One GPA, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their Major programme choices during Semester 2 of Year One for the Department’s consideration and approval.
Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment, which considers a combination of entrance qualification score, Year One GPA, and interview performance.
Professional Recognition
BBA (Hons) in Management
Hong Kong Institute of Human Resource Management (HKIHRM):
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Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM), provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, namely International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.
* Recognition is subject to accreditation assessment.
BBA (Hons) in Marketing
The Chartered Institute of Marketing (CIM):
- BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
Career Prospects
The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resource management, marketing, advertising, and digital marketing, maximises employment opportunities for graduates. Graduates are qualified to fill a wide variety of general management and administrative positions, including management trainee, training officer, and recruitment officer, in a variety of areas, such as customer services, public relations, and consumer affairs and protection.
All programmes under the Scheme have the following structure:
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General University Requirements (GUR)
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Compulsory Core subjects for all programmes under the Scheme
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Major subjects
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Free Electives
Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.
From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the chance to apply their knowledge through a year-long Capstone Project in their final year of study.
The option of Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.
Features
The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:
Management | Marketing | |
Major | 90 credits | 90 credits |
Secondary Major Requirements (SMR) | 36 credits | 36 credits |
General University Requirements (GUR) | 27 credits | 27 credits |
Minimum credit requirements for graduation | At least 132 credits | At least 132 credits |
9 credits of GUR subjects and 12 credits of SMR subjects can be fulfilled by completing the relevant Major subjects.
Students are also required to complete 3 training credits in Work-Integrated Education (WIE) in order to graduate.
The 90 credits of Major in Management + AIDA include 81 credits of compulsory subjects and 9 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 6 credits of elective subjects.
Remarks
Students enjoy the same professional recognition as their counterparts in the respective regular full Major.
120 (plus 3 training credits)
BBA (Hons) in Management
Programme Leader
Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)
Deputy Programme Leader
Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)
BBA (Hons) in Marketing
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
BA (Hons), PhD (PolyU)
Please click here to view the entrance requirements for international applicants.
For further programme information, please contact:
The General Office (tel.: 2766 7361/2766 7374; email: mm.dept@polyu.edu.hk).
To evaluate applicants' academic potential, motivation and suitability for the programme.
30 minutes
Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.


