The market of nail industry in China is expanding, but the consumption mode and business mode of nail service is too traditional to meet the needs of consumers and manicurists. Bling! explores the possibilities of future development of nail industry by returning to the essence of nail service from the existing pain points. Compared to developing offline stores, Bling! utilizes existing unused nail space and establishes shared nail station in easily accessible locations. This reduces the initial cost investment and enables a win-win situation with stakeholders.

We offer a new business model for nail practitioners and consumers through a service system design that includes an app and sharing space. Enables consumers to quickly choose a manicurist who is suitable and reliable for them. Enables nail technicians to work more flexibly and have more possibilities.
 

Academic Supervisors: Dr Shera Park, Dr Aria Yang