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Anthony Kong
PolyU Scholars Hub

Anthony Kong

Assistant Professor

  • V602b
  • +852 2766 6847
  • anthony-pui-keung.kong@polyu.edu.hk
  • Expertise: Design for Hospitality, Digital Entertainment, Digital Media and Technology, Learning Design

Biography

Prof. Anthony Kong is an Assistant Professor at School of Design, The Hong Kong Polytechnic University with extensive expertise in the transdisciplinary fields of design, technology, and service, he brings a wealth of knowledge to his role. His research interests lie in the transdisciplinary area of Transmedia Entertainment (e.g. Artificial Intelligence for Entertainment, Digital Culture and Humanity, Design for Hospitality & Tourism, Design for Wellbeing, Sports Technology, Edutainment and X-Reality).

**Our team is now actively recruiting Postdoctoral, PhD student and Research Assistant if you are interested, please contact Prof. Anthony Kong for further discussion**

 

Education and Academic Qualifications

  • Doctor of Hotel and Tourism Management, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
  • MA in Arts and Cultural Enterprise (Distinction), Central Saint Martins, University of the Arts London, United Kingdom
  • MSc in Multimedia and Entertainment Technology, School of Design, The Hong Kong Polytechnic University
  • BSc in Computing, Department of Computing, University of Portsmouth, United Kingdom
  • Professional Diploma in Conference and Event Management (Outstanding Academic Performance Award), Hong Kong Baptist University
 

Professional Qualifications

  • Fellow of Royal Society of Arts, UK (FRSA)
  • Life Professional Member of Hong Kong Designers Association (MHKDA)
  • Senior Member of Institute of Electrical and Electronics Engineers (SrMIEEE)
  • Professional Member of Association for Computing Machinery, USA (MACM)
  • Full Member of Hong Kong Computer Society (MHKCS)
  • Member of Hong Kong Intimate Apparel Industries' Association (MHKIAIA)
  • Member of Asia Digital Art and Design Association International (MADADA)
  • Member of Institute of Hospitality
  • Certified Hospitality Educator of American Hotel & Lodging Association
  • Member of Hong Kong Televisioners Association (MHKTVA)
  • PEERS® Certified Educator, Semel Institute, University of California Los Angeles, USA
 

Academic and Professional Experience

  • Advisor of Hong Kong Tourism Board
  • Chairman of Design Education Council, Honorary Secretary, Executive Committee of Hong Kong Designers Association
  • Secretary, Executive Committee of Institute of Electrical and Electronics Engineers, Hong Kong Section, Computer Society Chapter
  • Vice-chairperson of HKDSE Applied Learning Subjects Committee, Hong Kong Examinations and Assessment Authority
  • External Academic Advisor of UOW College, University of Wollongong
  • Concentration Studies Academic Advisor of Hong Kong Baptist University
  • Visiting Professor of School of Design, Shanghai Jiao Tong University
  • External Examiner of Technological and Higher Education Institute of Hong Kong
  • External Examiner (Module) of The Hang Seng University of Hong Kong
  • External Member of Programme Validation Panel, Vocational Training Council
 

Teaching Area

  • Digital Storytelling for Transmedia
  • Design for Interactive Entertainment
  • Entrepreneurship for Content Creator
  • Globalization in New Media Design and Technology
  • Media Arts & Sciences
  • Media Art Technologies
  • Multimedia Entertainment - Theory and Practice
  • Independent Study in Multimedia Entertainment
  • Capstone Project
     
 

Research outputs

For more research outputs, please refer to PolyU Scholar Hub.

 

Awards

Scholarly
  • Best Paper Award, The 10th International Symposium on Emerging Technologies for Education (SETE 2025)
  • Best Paper Award, IEEE 12th International Conference on Information and Education Technology (ICIET 2024)
  • Best Paper Award, IEEE 3rd International Conference on Smart Grid and Smart Cities (ICSGSC 2019)
Teaching
  • Excellent Guidance Teacher, UK Arts and Design Association (UK-AADA 2024)
  • Excellent Instructor Honor, Singapore Fine Art Research Association (SGFARA 2024)
  •  
Knowledge transfer (Professional) 
  • Global Top 10 Award and GDA Winner Award, HKDA Global Design Awards (GDA 2025)
  • Bronze Award, DFA Design for Asia Awards (DFA 2024)
  • Reddot Award Winner, Design Concept (2023)
  • Bronze Medal Award, The 48th International Fair of Inventions in Geneva (2023)
  • Silver Award, Judge’s Choice Award and Excellence Award, HKDA Global Design Awards (GDA 2021)
  • Bronze Award and HK Best Award, HKDA Global Design Award (GDA 2018)
  • Certificate of Merit and Best Digital Effects Award, Hong Kong ICT Awards: Best Digital Entertainment Award (HKICT 2008)
  • Certificate of Excellence - The 1st Hong Kong Mobile Film Festival (HKMFF 2007)

Projects

VR-Robotics-Shadow Puppetry Anthony Kong_Picture 1 AI-Sports-Basketball Coach Anthony Kong_Picture 2 VR-Hospitality-Wine Education Anthony Kong_Picture 3 Wearable-Technology-Silver Generation Design

Anthony Kong_Picture 4

Anthony Kong_Picture 5

模擬(實體)與數字(虛擬) ﹖香港新媒體藝術考現/古筆記 Analog(Physical) vs Digital (Virtual)? Hong Kong New Media Arts Modernology / Archaeology. ISBN:978-988-76383-9-1

Anthony Kong_Picture 6

Chan, Z., Li Q., Zhang, J., Kong, A.* & Li P.* (2026). Sketch2Avatar: Geometry-Guided 3D Full-Body Human Generation in 360° from Hand-Drawn Sketches. IEEE Transactions on Visualization and Computer Graphics.

Anthony Kong_Picture 7

Zhou, H., Zhang, Q., Chen, H., Zha, D., Pei, W., Kong, A., & Huang, X.* (2025). Self-monitoring Large Language Models for Feature-based Item Ranking. ACM Transactions on Information Systems

Anthony Kong_Picture 8

Liu, M., Kong, A.*, Huang, F., Lau, N. & Hoorn, J. F. (2025). Exploring Technology-assisted Mindfulness: A Systematic Progressive Review on the Role of Virtual Reality. Virtual Reality.

Anthony Kong_Picture 9

Lee, C.*, Pang, W. Y. J. & Kong, A. (2025). A Virtual Reality Game for Older Adults’ Immersive Learning: A Feasibility Study. Scientific Reports.

Anthony_Publication_02

Kong, A.*, & Feng, Z. (2024). Advancing VR Edutainment Design in Blended Learning: Learners’ Views from Wine Classroom. Computers & Education: X Reality, 5, 100078.

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