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Anthony Kong

Anthony Kong

Assistant Professor

Deputy Programme Leader (MScMET)

  • V602b
  • +852 2766 6847
  • anthony-pui-keung.kong@polyu.edu.hk
  • Expertise: Design for Hospitality, Digital Entertainment, Digital Media and Technology, Learning Design

Biography

Dr. Anthony Kong is a media designer and engineer. He is an assistant professor of digital media in the School of Design at the Hong Kong Polytechnic University. He is an academician and professional with profound knowledge and expertise in an interdisciplinary area of design, technology, and hospitality.

Dr. Kong holds a BSc in Computing from the University of Portsmouth, a MA (with distinction) from Central Saint Martins, the University of the Arts London, a MSc in Design, and a Doctorate in Hotel and Tourism Management from the Hong Kong Polytechnic University. His professional affiliations include Senior Member of the Institute of Electrical and Electronics Engineers, Life Professional Member of the Hong Kong Designers Association, Full Member of the Hong Kong Arts Administrators Association, Full Member of the Hong Kong Computer Society, Professional Member of the Association for Computing Machinery, Full Member of the Institute of Hospitality, and Certified Hospitality Educator at the American Hotel & Lodging Educational Institute. He is currently actively serving as an executive committee officer for both the Hong Kong Designers Association (Chairman of the Design Education Council) and the IEEE Hong Kong Section Computer Society Chapter (Secretary).

Prior to joining the PolyU Design, he was appointed Associate Director, Programme Leader, and Senior Lecturer at the Hong Kong Design Institute, Course Director at Coventry University in Hong Kong, and Programme Leader cum Senior Lecturer at the Caritas Institute of Higher Education and the Caritas Bianchi College of Career. He has also taught at the City University of Hong Kong, the Open University of Hong Kong, and the Vocational Training Council.

Dr. Kong received numerous design and technology awards, including the HKDA Global Design Awards, the Hong Kong ICT Awards, and the IEEE International Conference Best Paper Awards. His works have been featured in the HK-SZ Design Biennale, the World Expo Shanghai, the Hong Kong Library Festival, the Hong Kong Mobile Film Festival and the Hong Kong International Film Festival. His research interests lie in the interdisciplinary areas of Design for Hospitality, Digital Entertainment, Technology Assisted Learning, Phygital Metaverse Design, and Cultural Art Technology.

Education and Academic Qualifications

  • Doctor of Hotel and Tourism Management, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
  • Master of Arts in Arts and Cultural Enterprise, Central Saint Martins, University of the Arts London, United Kingdom (Distinction)
  • Master of Science in Multimedia and Entertainment Technology, School of Design, The Hong Kong Polytechnic University
  • Bachelor of Science in Computing, Department of Computing, University of Portsmouth, United Kingdom
  • Professional Diploma in Conference and Event Management, School of Continuing Education, Hong Kong Baptist University

Professional Qualifications

  • Chairman of Design Education Council (Executive Committee) of Hong Kong Designers Association
  • Secretary (Executive Committee) of Institute of Electrical and Electronics Engineers, Hong Kong Section, Computer Society
  • Full Member of Hong Kong Arts Administrators Association
  • Member of Hong Kong Televisioners Association
  • Full Member of Hong Kong Computer Society
  • Professional Member of Association for Computing Machinery
  • Member of Institute of Hospitality
  • Certified Hospitality Educator of American Hotel & Lodging Association

Teaching Area

  • Globalization in New Media Design and Technology (MScMET)
  • Media Arts & Sciences (MScMET)
  • Master's Project (MScMET)
  • Design for Interactive Entertainment (BAIM)
  • Capstone Project (BADM)
  • Entrepreneurship for Content Creator (BADM)
 

Research Outputs

Kong, A., Hui, R. T. Y., & Tang, J. K. T. (2023). If You Believe, You Will Receive: VR Interview Training for Pre-Employment. Extended Reality and Metaverse: Immersive Technology in Times of Crisis, 106-111. 

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Shang, Z., Luo, J. M., & Kong, A. (2022). Topic Modelling for Ski Resorts: An Analysis of Experience Attributes and Seasonality. Sustainability, 14, 3533. 

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Oh, J., Chan, Y. K., Kong, A., & Ma, H. (2022). Animation Students' Engagement and Motivation through Peer Teaching: Online Flipped Classroom Approach. Archives of Design Research, 35 (1), 7-23. 

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Oh, J., & Kong, A. (2022) VR and Nostalgia: Using Animation in Theme Parks to Enhance Visitor Engagement. Journal of Promotion Management. 

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Kong, A., Oh, J., & Lam, W. M. T. (2021). Face Mask Effects During COVID-19: Perspectives of Managers, Practitioners, and Customers in the Hotel Industry. International Hospitality Review, Special Issue. 

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Projects

[Grants]

PI (UGC/P0041474) Exploring immersive virtual reality (iVR) model for on-site experimental design in hotel context (HK$ 99,983.20)


PI (UGC/P0038944) Digitalization of Wine Education with Virtual Reality: A Multisensory Learning Experience (HK$ 109,834.40)


PI (RGC/UGC/P0038258) Guest’s Emotional and Gender Preferences on Robot Concierge: A Pilot Study of Animated Service Avatar Design in Hotel (HK$ 199,779.20) 


PI (UGC/P0036348) Preserving Intangible Cultural Heritage Through Digitalisation: Dexterous hands of Chinese Shadow Puppetry in Xi’an (HK$ 149,267.00) 


PC (CSI(D)/2009/0359), Hong Kong Designers Association Global Design Awards 2021 funded by CreateSmart Initiative, CreateHK (HK$ 4,844,900.00) 

 

 

[Consultancies]
Appointed as Advisor of PLD Capital Co. Ltd 


Appointed as Curator for “READiscovery / LIBRARY” Interactive Multimedia Exhibition of Hong Kong Library Festival 2022, Leisure and Cultural Services Department, Hong Kong SAR


Appointed as Curator for "Feel in the blank" Interactive Exhibition of The Hong Kong Library Festival Exhibition 2021, Leisure and Cultural Services Department, Hong Kong SAR


Appointed as Consultant for “Online Design Thinking Platform in Both Academic Setting and Multimedia Production Process” Hong Kong Design Institute, Vocational Training Council, 2021–2022


Appointed as Curator for “Gulliver Immersive Storytelling Wall” Interactive Exhibition of The Hong Kong Library Festival Exhibition 2019, Leisure and Cultural Services Department, Hong Kong SAR

 

 

[Community Services]
Appointed as Chairman of Design Education Council (Executive Committee), Honorary Secretary, Hong Kong Designers Association


Appointed as Secretary (Executive Committee), Institute of Electrical and Electronics Engineers (IEEE), Hong Kong Section, Computer Society Chapter


Appointed as Vice-Chairman and Member of HKDSE Applied Learning Subjects Committee, Hong Kong Examinations and Assessment Authority


Appointed as External Examiner for BSc (Hons) in Multimedia Technology and Innovation, The Technological and Higher Education Institute of Hong Kong (THEi)


Appointed as External Examiner (Module) for BA (Hons) in Applied and Human-Centred Computing, The Hang Seng University of Hong Kong

 

Awards

  • Bronze Medal Award, The 48th International Fair of Inventions in Geneva 2023
  • Silver Award, Judge’s Choice Award and Excellence Award, HKDA Global Design Awards 2021
  • Bronze Award and HK Best Award, HKDA Global Design Award 2018
  • Best Paper Award, The 3rd International Conference on Smart Grid and Smart Cities 2019
  • Certificate of Merit and Best Digital Effects Award, Hong Kong ICT Awards 2008: Best Digital Entertainment Award

 

 

 

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