Jeffrey C. F. Ho

PolyU Scholars Hub

Associate Professor

School Learning & Teaching Committee Chairman

V702c
+852 2766 6840
jeffrey.cf.ho@polyu.edu.hk
Expertise: Virtual reality, perspective-taking experience, interaction design, information architecture

PolyU Scholars Hub

ORCID ID

Google Scholar

Biography

Jeffrey Ho has been interested in adopting social science concepts to interaction designs that influence people’s attitude and behavior. Lately, He has been exploring possibilities with virtual reality (VR). His latest works focuses on the perspective-taking experience offered by VR. He and his research team have applied VR to different contexts including safety training in construction industry and virtual museums.

He is a member of Interaction Design Lab and the Asian Lifestyle Design Lab. He is an external member of Technology and Social Behavior Lab at the University of Illinois at Urbana-Champaign. For a full list publication, please visit his OPUS page.

Education and Academic Qualifications

PhD in Communication, City University of Hong Kong
MSc in Human-Computer Interaction with Ergonomics, University College London, United Kingdom
MPhil in Computer Science, The University of Hong Kong
BEng in Software Engineering, The University of Hong Kong

Teaching Area

Information Architecture and Visualization
Interactive Media and Marketing
Design Studios

Research Outputs

Ho, J. C. F., & Ng, R. (2022). Perspective-Taking of Non-Player Characters in Prosocial Virtual Reality Games: Effects on Closeness, Empathy, and Game Immersion. Behaviour & Information Technology, 41(6), 1185–1198

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Ho, J. C. F. (2020). Real-World and Virtual-World Practices for Virtual Reality Games: Effects on Spatial Perception and Game Performance. Multimodal Technologies and Interaction, 4(1), 1–15.

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Ho, J. C. F., & Zhang, X. (2020). Strategies for Marketing Really New Products to the Mass Market: A Text Mining-Based Case Study of Virtual Reality Games. Journal of Open Innovation: Technology, Market, and Complexity, 6(1), 1.

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Ho, J. C. F. (2019). ClothSurface: Exploring a Low-Cost Prototyping Tool to Support Ideation for Shape Displays. Multimodal Technologies and Interaction, 3(3), 64.

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Projects

Jeffrey C. F. Ho (PI), Byungjoo Choi, JoonOh Seo, and Mike Yao. Immersive-Virtual-Reality-Based Construction Safety Training Focusing on Safety-Related Social Aspects. HK$678,607 (2024 - 2026). General Research Fund (GRF), Research Grant Council

Jeffrey C. F. Ho (PI) and Joon Oh Seo. Improving Construction Workers’ Attitudes towards Safety Training with Virtual Reality Perspective Taking of Victims of Construction Site Accidents. HK$ 741,961. (On-going, 2021 - 2023). Early Career Scheme (ECS), Research Grant Council