MScIME Research Seminar - Creating in the Age of AI: Why Fundamentals Still Matter

Seminar

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Date

20 Mar 2026
Organiser

PolyU Design
Time

10:30 - 11:30
Venue

TU101, Wing TU, PolyU Map

Speaker

Kam CHEUNG

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Summary

In this seminar, Kam explores why artistic fundamentals and advanced production knowledge remain essential in the age of AI, especially within marketing and creative industries.

Across the creative pipeline, strong fundamentals and artistry form the backbone of effective visual communication. While AI can accelerate parts of the production process, it cannot replace creative judgment, purpose-driven thinking, or the skills required to produce industry-ready work. Without these foundations, AI-generated outputs risk lacking clarity, consistency, and commercial value.

Students will learn how creativity guided by intent, combined with both fundamental and advanced techniques across the full production vertical, enables artists to transform AI-assisted outputs into polished 3D assets and visuals suitable for real-world marketing, branding, and advertising applications. Positioned at the intersection of creativity, technology, and industry practice, this session presents AI as a creative enabler rather than a replacement. By exploring the full pipeline from concept to final delivery, the talk equips students to use AI responsibly, maintain originality, and remain competitive in today’s fast-evolving creative and commercial landscape.

*For PolyU students and SD staff only.

Event registration is required and on a first-come, first-served basis. Registration Link>>

Successful registrants will receive a confirmation email.

Keynote Speaker

Kam CHEUNG

CEO, Agape Engine

Kam Cheung is a dynamic entrepreneur and innovator with a proven track record in gaming, blockchain, and digital entertainment. As the CEO of Reunite Limited, he leads the development of the Agape Engine, a groundbreaking 3D web platform that challenges industry giants like Unreal and Unity by enabling high-quality, real-time rendering directly in browsers—dramatically reducing costs for metaverse and XR applications. Before founding Reunite, Kam served as an Entrepreneur in Residence at Animoca Brands, where he facilitated fundraising for The Sandbox and forged strategic partnerships. His Silicon Valley experience includes driving growth at Funzio, contributing to its successful acquisition and delivering a 200X ROI while scaling revenue to $20M+ monthly. Bridging tech and storytelling, Kam partnered with Pixar and DreamWorks veterans to produce the award-winning animated film "La Noria", earning 108 accolades, including a 2020 Webby Award for Best Animation. Today, Kam continues to push boundaries in 3D web innovation, collaborating with global brands like T-Mobile, Cadillac, and BNV to redefine digital experiences. His work with the Agape Engine positions him at the forefront of the metaverse revolution, making high-end 3D accessible to all.

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