SF Express Experience Tour and Exhibition - BA (Hons) SD4002 Cooperative Project

This exhibition is the outcome of the cross-disciplinary subject SD4002 Cooperative Project. Partnering with SF Express, final-year students from Information Design, Advertising Design, Interaction Design, Product Design, and Interior Design transformed the invisible world of logistics into clear, human-centred stories.

Guided by Dominic Leung, the teams conducted on-site research, iterative prototyping, and multiple rounds of discussions to create interactive installations that make complex logistics operations understandable, meaningful, and perfectly aligned with SF Express’s brand values.

Come explore how design makes the hidden visible!