Advertising Design - Alumni Experience Sharing
Event
Seminar

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Date
21 Apr 2023
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Organiser
PolyU Design
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Time
16:00 - 17:30
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Venue
Online Zoom Meeting
Speaker
Chevy HO
Anita KWOK
James O, Hing Pong
Karen CHENG
Enquiry
PolyU Design 2766 5454 sd.int@polyu.edu.hk
Summary
Language:
English
Moderator:
Mr Stefan SONNTAG
Senior Teaching Fellow, Discipline Leader of BA(Hons) in Advertising Design, Internationalization Advisor
PolyU Design
Keynote Speaker

Chevy HO
Associate Creative Director of Ogilvy HK
Chevy began her career at Ogilvy HK. Prior to re-joining Ogilvy, she had worked in other leading international advertising agencies McCann WorldGroup and DDB Worldwide, on multiple clients including KFC, McDonald’s, Studio City, Watsons, SHK Properties, HSBC and Asia Miles.
She has been working in Ogilvy HK for 5 years. Her expertise in F&B and Online Banking. Apart from the traditional integrated campaign. She is also experienced in social content.
Chevy is also passionate to develop and nurture young creative talents. She plays actively supports the HK4As student program and has been the judge HK4As Student Award in recent years.
Topic: "A carrier in HK Advertising? Yes, you can!"

Anita KWOK
Designer at PricewaterhouseCoopers(PwC) Germany
Anita is currently living in Munich and works as a designer for corporate communication at PricewaterhouseCoopers (PwC) Germany. After graduating with a Bachelor's Degree in Advertising Design in 2011, she worked for several years in the advertising industry in Hong Kong. One day, she decided to quit her routine life and start an adventure in Germany. From working holiday to landing a designer job, she embraces every work, travel and life experience in these 8 years in Europe.
Topic: "An alternative path: Living and working abroad"

James O, Hing Pong
Co-Founder of GoGoX
James is the Co-Founder of GoGoX, a company he started alongside his partners in 2013, which was later listed on the HKEX in 2022. He was responsible for the company's brand management, marketing strategies, and promotion activities, successfully enhancing the company's brand awareness. With extensive experience in global advertising agencies, James led several award-winning campaigns. He graduated with first-class honours in advertising design from The Hong Kong Polytechnic University and received the 2022 Outstanding Young Design Alumnus of the Year - Entrepreneurial Achievement award and the 2022 Outstanding PolyU Young Alumni Award in Entrepreneurial Achievement. James is committed to driving innovation and growth in the industry.
Торіс: “From advertising to logistics”

Karen CHENG
Head of Social of 9GAG
Karen Cheng is Head of Social of 9GAG, leading social business across 9GAG's social channels, expanding web2 and web3 business. 9GAG is a global digital and social media publisher with a 150 million global audience. It is also the #1 most-followed Entertainment brand on Instagram globally, distributing 2.8 billion monthly impressions. Prior to 9GAG, Karen was Director of Social at TBWA\Hong Kong, leading social business and specializing in creative content and social strategy. With 13 years of social and digital marketing experience, Karen is a full-time digital junkie, fluent in memes.
Topic: "Meme Advertising"
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